Dockers Shoes, Genesco Inc. Selects Syndic8 For Data Content Delivery

Dockers Shoes, Genesco Inc. Selects Syndic8 As Their Data Content Delivery Service Provider

PRNewswire

January 26, 2022

Syndic8, the provider of cloud-based and collaborative, digital product distribution solutions, announced that Genesco Inc. has signed on to use its Product Content Management platform. This client acquisition marks another keystone retailer joining the expanding family of companies that utilize the Syndic8 platform.

Genesco Inc. is an American owned specialty retailer of branded footwear and accessories, and is a wholesaler of branded and licensed footwear out of Nashville. Through various subsidiaries Genesco operates over 1,400 retail stores all across the United States. Following their core values of integrity, respect and trust Genesco has been able to create and curate leading footwear brands that represent style, innovation, and self-expression, as well as being the leading destination for consumers favorite fashion footwear.

Marketing Technology News: Aims Community College to Deploy YuJa Enterprise Video Platform to Store, Manage and Deliver…

Chris John, Co-Founder and CEO at Syndic8 stated “Syndic8 is very excited to have Genesco Inc. select and implement Syndic8. Genesco Licensed Brands has a well thought out digital strategy and we are glad to play a role in making the strategy a reality. Our clients are communicating digital product content to more partner destinations than ever before. The ability to communicate this quality digital content in high velocity is the new norm and key to expanding sales”.

Syndic8’s user-friendly platform will enable Genesco Inc sales executives to easily curate and deliver product to their retail e-commerce partners. With the growing importance of the digital channel, the ability to consistently connect with an ever-expanding network of e-commerce destinations is now critical. Syndic8 optimizes e-commerce sales by getting products on the digital shelf sooner and with greater accuracy. Syndic8 is extremely pleased to have Genesco Inc. on our client list and look forward to a long and beneficial partnership assisting with their expansion into the digital channels.

Marketing Technology News: MarTech Interview with Sara Spivey, CMO at Braze

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.