ERGO customers can benefit from the power of automated content for modern email newsletters that drive tangible, long-term value, engagement, and loyalty

ERGO today announced it has launched its ERGO Content Automation Services on Salesforce AppExchange, empowering customers to reduce the pain points of producing email newsletters.

ERGO provides marketers with a platform that automates content for modern email newsletters, enables true 1:1 engagement at scale, and frees up resources and time to focus on higher level marketing strategy.

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ERGO Content Automation

Every organization has an email newsletter, but newsletters have a reputation for being painful to deploy. This is largely because effective newsletters that provide tangible value to each individual customer are extremely time consuming and resource intensive to produce. ERGO benefits include:

• • Automate creation of 1:1 content that guides customers with recommended next-best messages based on profile and behavior at an individual level. With each cycle, ERGO’s AI enriches the available data and enhances content for each customer.

• • Take the pain out of producing email newsletters. With the push of a button, dynamic content modules get published right into your Salesforce Marketing Cloud instance and enable an engaging experience in the inbox.
• Provide meaningful personalization that is not restricted by emerging policies for data privacy and tracking. ERGO’s comprehensive solution makes it work without relying on data from ‘real-time’ content delivery for email and newsletter subscribers.

Comments on the News

“ERGO offers a solution to a problem that many marketing teams face—overcoming the arduous task of producing effective email newsletters with limited time and resources,” said John Hendricks, ERGO CEO. “Our Salesforce Marketing Cloud integration brings the power of content automation to even more organizations that are looking to drive more engagement and ROI from their email newsletter programs.”

“ERGO Content Automation for Salesforce Marketing Cloud is a welcome addition to AppExchange, as they power digital transformation for customers by providing meaningful personalization,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”

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