Evergage Honored for Helping Digital Marketers Deliver Real-Time, Individualized Experiences That Improve Customer Loyalty and Conversions
Evergage, the real-time personalization platform company, announced that it has been named to EContent magazine’s “Trendsetting Products of 2018” list. This is the second year in a row that Evergage has received a Trendsetting Products award – honoring solutions that shape the digital content industry while helping businesses solve marketing, content and publishing challenges.
Every year, EContent’s editorial staff selects solutions for inclusion, considering their innovation and importance to the industry. Editors evaluate hundreds of products based on their independent research, coverage, and the news they receive and consume. Personalization has been a key topic in EContent over the last year, as digital marketers seek to deliver highly relevant content and experiences to customers and visitors at the individual level.
“The digital content industry continues to grow and has given rise to a glut of tools on the market. Our annual list helps buyers identify the most interesting and potentially helpful tools – enabling marketers to reach their audiences with immediacy and impact and helping content creators stay on top of their game. Congratulations to Evergage and our other winners on their important solutions and the results they’ve achieved,” said Theresa Cramer, editor, EContent.
Evergage enables B2B and B2C marketers to provide 1:1 personalization in real time across websites, web and mobile apps, onsite search and email campaigns. The company delivers personalized experiences to more than 3 billion people based on deep behavioral analytics, a full customer data platform (CDP) and machine learning.
“The word ‘person’ is, of course, the most important part of ‘personalization.’ Evergage is committed to enabling our clients to recognize each person they interact with as an individual – and providing helpful, relevant and delightful experiences. We’re excited and proud to be recognized by EContent again for helping our clients create better customer experiences, and improve loyalty, conversions, and revenue,” said Andy Zimmerman, CMO Evergage.
Recommended Read: Interview with Andy Zimmerman, CMO – Evergage