Shutterstock Releases Its Maiden Media Campaign After a Long Haul of Six Years

Viraj T

January 10, 2019

January 2019 Sees the First Roll-Out of the Campaign Across Four Countries to Be Followed by a Worldwide Release During Spring

Shutterstock is one of the best digital repositories for marketers, creatives and advertisers to procure digital assets. The company is one of the global leaders that offers high-quality digital elements, tools, and services to assist creative endeavors that align with business goals. Originally founded by Jon Oringer in 2003, Shutterstock, after waiting for a good six years, will now finally release a brand new marketing campaign. The tagline goes like, ‘It’s not stock, it’s Shutterstock™,’ an in-your-face catchy sentence that declares how good Shutterstock is when it comes to their ‘digital stock.’

To validate their claim here are some fun facts –

550,000 creative professionals contribute towards Shutterstock’s digital library
The library itself consists of 225 million images, 12 million video clips and possibly thousands of music tracks
5 million assets are added to Shutterstock on a weekly basis
Shutterstock has paid over half a billion dollars in fee to their contributors
25 patents have been awarded to Shutterstock so far for their proprietary software
They are available in 21 languages in 150 countries

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“Creativity is now mission-critical for businesses of all sizes,” said Lou Weiss, Shutterstock’s global Chief Marketing Officer. “Customer expectations are simply too high — companies with mediocre advertising or visually dull websites are being left behind. Creative professionals are discovering and using our captivating images, stunning video and catchy music tracks every day in thousands of new marketing campaigns globally. Our campaign is a celebration of the amazing artists who contribute these incredible assets to our platform, and highlights the extraordinary value that they bring to creative endeavors every day.”

Also Read: Sky Invests in Synamedia to Embrace the Future of Video

The Shutterstock platform comprises the following:

Proprietary search and discovery technologies
Workflow and editing tools
Innovative products

Shutterstock is used globally by marketers, film and television personalities, media houses and enterprises to create stunning, compelling and unparalleled content.

Recommended Read: 2019’s Content Strategy Primer

Viraj T

Viraj has worked in diverse industries for a decade and brings in six years of Technical Writing experience to Martech Series. As a writer, Viraj has written on a plethora of subjects and styles that include Information Technology, BlockChain, Fiction et al. When not writing Viraj loves to binge-watch Hollywood movies and American TV shows, cook, go riding and most importantly play with his cats.