Skimlinks Announces Winners of the Commerce Awards for Publishers 2021, as US Publisher Commissions Grow 59%

Skimlinks, a Taboola company, is delighted to announce the winners of the fourth annual Commerce Awards for Publishers (CAPS) 2021. Unveiled last night at a hybrid in-person and virtual ceremony, awards were handed out across an expanded roster of 18 categories, the largest in the awards’ history.

This year’s judging panel included representatives from AWIN, Rakuten Advertising, CJ Affiliate, Partnerize and Digiday, bringing together some of the brightest minds from across the industry.

Marketing Technology News: MarTech Interview with Maggie Lower, Chief Marketing Officer at Hootsuite

Winners this year include repeat entrants like Hearst, Condé Nast and Refinery29, alongside publishers new to Skimlinks’ network like Katie Couric Media and POPSUGAR.

The awards come in the wake of the successful acquisition of Skimlinks’ parent company Connexity by Taboola. They also arrive as publishers’ commissions in the US are up 59% year-to-date, reflecting the continued e-commerce boom and growth of commerce content as a revenue stream for editorial publishers.

“It has been fantastic to have our clients together again after a year apart,” said Bill Glass, Connexity CEO. “The quality of entries this year has been higher than ever, and it’s been fantastic to be able to showcase the work of our publishers through new categories that reflect their efforts to support people in these uncertain times.”

New categories like The Best “New-Normal” Article help to illustrate the key role commerce content can play as service journalism. In all there were over 220 submissions this year, another record result.

“Our U.S. network has tripled in size in the last three years, and I’m delighted to host our largest ever awards as a reflection of the progress, from our technologies and our clients,” Glass added.

Marketing Technology News: MarTech Interview with Cailin Pitcher, VP of Marketing at Paubox