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Skimlinks

Skimlinks Unveils Winners of the 3rd Commerce Awards for Publishers, as Commissions Increase 140% Year-on-Year

Skimlinks, a Connexity Company, is thrilled to unveil the winners of the third annual Commerce Awards for Publishers (CAPS). The awards continue in 2020 as the only program dedicated to recognising Publishers for excellence in commerce content. Held virtually for the first time, the awards expanded to 17 categories in 2020, with an esteemed panel of affiliate marketing experts deciding the winners. The panel included representatives from AWIN, Rakuten Advertising, CJ Affiliate, Impact and Digiday. Marketing Technology…

Retail SalesTech Company Connexity Acquires Content Monetization Startup ‘Skimlinks’

Latest Acquisition Aims at Expanding the Retail Content Network Reach and Improving Omnichannel Commerce Opportunities for Both Retailers and Publishers Today, retail marketing and sales technology company Connexity announced that it has acquired Skimlinks, the leading monetization solution for commerce-oriented publishers. The acquisition is a significant development in the retail tech industry following many funding rounds and investments witnessed in the last 8-10 months. With COVID-19-induced pandemic pushing the…

Skimlinks Reveals Content Publishers Grew 3.5x Faster Than Coupon Sites Through Black Friday

Content publishers grew traffic 3.5x faster than coupon sites during Black Friday 2019, new data from Skimlinks reveals. The results illustrate how consumers now turn to commerce content to inform their purchase decisions and how performance advertisers increasingly rely on content publishers to drive incremental sales. Top articles this year favored a focus on multi-merchant articles, where they mention more than one merchant in a post, as opposed to focusing on a single brand. In the U.S., 70% of the top 20 performing…

Skimlinks and Impact Strengthen Partnerships by Enhancing Advertisers’ Ability to Measure Performance and Better Reward Publishers

Skimlinks, the leading commerce content platform, announced they have further integrated with Impact, the global leader in partnership automation. Additional publisher-level granularity in reporting and commissioning will provide increased transparency for Impact's advertisers and the flexibility to create more bespoke rates for Skimlinks publishers. Transparency is a key element to creating strong partnerships and Impact advertisers now have a more granular view of performance data from Skimlinks. Available at the…