Varnish Software Kicks Off Next-Gen Content Delivery LIVE! World Tour at IBC 2022

Content Delivery Experts, Business Leaders and Analysts Gather for Latest CDN Market Insights in Global 8 City Event Series

Varnish Software, a leader in caching, streaming and content delivery software solutions, announced the Next-Gen Content Delivery LIVE! World Tour, an exclusive global event series focused on live discussions and demonstrations, to help content providers and CSPs achieve their growth potential by supporting new emerging use cases in the fast-growing streaming market as part of the $50B CDN global economy. The tour will launch at IBC2022 on September 10, 2022, in Amsterdam, the first of eight stops worldwide.

Content delivery is a business and technology issue. The World Tour will focus on what’s involved in scaling content delivery operations to reach vast audiences and how service providers can take advantage of this massive growth.

“Organizations of all sizes are struggling to support new emerging use cases due to limitations in content delivery solutions, unpredictable costs and legacy infrastructure,” said Adrian J. Herrera, Chief Marketing Officer at Varnish Software. “These are business challenges as much as they are technological challenges. Our goal with Next-Gen Content Delivery LIVE! is to create a forum to discuss how to achieve growth with a live demonstration of deploying scalable content delivery solutions in any location – on-prem, in cloud – or as a supplement to a commercial CDN.”

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“Content delivery is a business and technology issue,” said Tilly Gilbert, Principal Consultant & Edge Practice Lead at telecoms, media and technology consultancy STL Partners. “The World Tour about Live streaming will focus on what’s involved in scaling content delivery operations to reach vast audiences and how service providers can take advantage of this massive growth.”

The Next-Gen Content Delivery LIVE! World Tour 2022 is co-sponsored by Intel and the first three stops will be moderated by STL Partners, an analyst firm focused on helping Telcos and Service Providers innovate, grow, and stay ahead of their competition. They will share market insight into emerging use cases and growth potential.

STL Partners has predicted a compound annual growth rate of 48% for global edge CDN revenues between 2022 and 2030. This growth is largely being fueled by an almost exponential increase in both the volume and quality of video files being processed. This will drive service providers to process and cache content even closer to their end users and doing this will unlock new opportunities, from more interactive content to more personalized experiences. These opportunities and more will be discussed at the Next-Gen Content Delivery LIVE! World Tour 2022.

The series of in-person forums will decode the challenges, opportunities and economics involved in large-scale content delivery, providing invaluable information on how to best deploy and utilize high-performance content delivery technology while driving new revenue from the latest content-driven use cases.

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TOUR DATES:

• September 10, 2022 – Amsterdam, at IBC
• September 14, 2022 – Munich
• September 20, 2022 – London
• October 10, 2022 – Dubai, at GiTex
• October 18, 2022 – Singapore
• October 25, 2022 – Santa Clara
• October 27, 2022 – Denver
• November 1, 2022 – New York City