AP Expands Partnership with HERO Sports to Automated NHL Game Previews

The Associated Press Announced They Will Use the Hero Sports Content Automation Platform to Create Previews for All NHL Games in 2019

In an effort to provide greater value to customers the AP is expanding their partnership with HERO Sports to include NHL previews, in addition to MLB and the NBA. HERO Sports is the leader in sports content automation for both college and professional sports, as their clients include newswires, sports media companies, publishers, and college athletic departments.

The automated NHL game previews will begin moving on AP lines on March 7.

“The launch of the NHL previews is part of our ongoing efforts to provide even more content of value to our customers around the world,” said Barry Bedlan, AP’s director of sports products.  “Our collaboration with HERO Sports and Sportradar is helping make the AP Sports report even more comprehensive than before.”

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AP Sports editors worked closely with the automation team at HERO Sports to craft the preview templates, using game, seasonal and historical data from Sportradar. The automation technology enables the text stories to be produced directly from data without the intervention of editors.

“Our collaboration with Sportradar and The Associated Press has been phenomenal. With the launch of NHL previews, we continue our commitment to expand coverage to all sports,” said Brad Weitz, HERO Sports CEO. “Whether it is helping universities, publishers, or leagues, our mission is the same; to reduce the cost of content production and enable people to be more valuable to their organizations.”

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The HERO Sports automation platform enables subscription-based sports news businesses to provide a consistent baseline of content to subscribers without the need to hire additional staff.

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP is the most trusted source of independent news and information. On any given day, more than half the world’s population sees news from AP.

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