Knotch, the leading provider of planning and analytics built specifically for content, announced the launch of Knotch Consulting for content marketers. The service is designed to help marketing teams establish the strategic vision and operational framework to ensure that their content initiatives drive business outcomes.
Marketing Technology News: Avtex Wins 2021 Pandemic Tech Innovation Award
Leveraging a content intelligence-led methodology, Knotch SVP and Head of Strategy David Brown and his team now offer strategic services that enable brands to:
- Build a roadmap for aligning their content efforts with business outcomes
- Identify the content organization model that is right for their business
- Evaluate content agencies, publishers and technologies
- Map content strategy to the customer journey
- Plan the content types and channels that best support that journey, and
- Analyze content effectiveness in achieving business results
David Brown is a leader in the content marketing space. As the co-chair of the Association of National Advertisers’ content marketing committee, author of The Content Marketing Playbook, and former head of MXM, now part of Accenture Interactive, he is widely regarded as a pioneer in content marketing.
Marketing Technology News: MarTech Interview with Gary Burtka, VP U.S. Operations at RTB House
“Only 40% of marketers have a documented content strategy. Most create content – and lots of it – without knowing what business outcomes they are trying to achieve. They aren’t sure how to either define or measure the success of their content strategy,” Brown said. “Knotch Consulting brings a future-proof approach to content strategy planning, development and optimization to ensure that tactical efforts match the brand’s business objectives.”
Knotch Consulting clients will also have the opportunity to implement and leverage the Knotch Content Intelligence Platform (CIP). The Knotch CIP enables organizations to automate the planning and measurement of content performance and – through the use of big data-supported artificial intelligence – directly link content performance to strategic business impacts including enhancing brand, increasing ROI and building audience.