Mirriad Deepens Partnership With Lexus Bringing In-Content Advertising to Biggie’s Celebrity-Filled 50th Birthday Party Livestream

The hybrid campaign will feature a Lexus LX procession and virtual branded billboards along the route via Mirriad’s AI-powered technology

Mirriad, the leading in-content advertising company powered by Academy Award Winning AI technology, announced its partnership with Lexus surrounding the 2nd Annual B.I.G. Dinner Gala in honor of Biggies’ 50th birthday celebration on Friday, May 20. Hosted by Lil’ Kim, the black-tie gala and concert will bring together some of the biggest names in Hip Hop to honor the beloved rapper with a pre-filmed celebrity procession of Lexus LX SUVs across Manhattan and Brooklyn.

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Additionally, by leveraging Mirriad’s post-production technology, virtual billboards featuring Lexus branding will be placed in the procession video. In near real time, Mirriad will identify key moments along the route where the brand will have a minimum of 5 seconds of audience exposure during the airing prior to the live streamed event. The procession video, live event capture and live stream will be managed and filmed by Culture Creative, the black-owned Emmy Award Winning agency established to connect brands with emerging cultural marketing places through new and innovative ways of authentic storytelling. The team will be leveraging state of the art and cutting edge camera systems for an enticing viewer experience. Fans can tune into the live stream at 10:30pm EST on Biggies’ (@notoriousbig) and Lil’ Kim’s (@lilkimthequeenbee) official Instagram pages. After the event, the video footage will live infinitely on YouTube.

“Our partnership with Lexus has enabled both teams to explore and activate in-content advertising strategies in ways we wouldn’t have considered five years ago, and develop a campaign that combines traditional activation elements with Mirriad’s AI technology, creating an elevated experience for brands, event attendees, as well as fans watching from home,” said Maria Teresa Hernandez, VP of Sales and Brand Partnerships at Mirriad. “To reach a global audience through a highly anticipated and mainstream event opens the doors for Lexus to take their advertising strategy to the next level and reach new, key audiences with substantial exposure.”

The star-studded event will host over 200 industry titans and family members of the late rapper and will culminate at a dinner gala and live concert hosted by Lil’ Kim, Lil’ Cease, Junior M.A.F.I.A., CJ Wallace, T’yanna Wallace, among many others. The live streamed concert will feature covers of Biggie’s hit songs from artists including: Fabolous, Fat Joe, Lil’ Cease Junior M.A.F.I.A, CJ Wallace, Dave East, Jada Kiss, Faith Evans, 112, Bone Thugs, French Montana, Beanie Siegel, Freeway, Busta, The Lox, Havoc and more.

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