Optimizely  the leading digital experience platform (DXP) provider, announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms. This is the fifth consecutive year that Optimizely (Welcome) has been positioned highest in the Leaders Quadrant based on its completeness of vision and ability to execute. Optimizely acquired Welcome Software in December 2021.

“Modern marketers are empowered to move faster and collaborate better with the joint Optimizely (Welcome) solution. By uniquely connecting the ideation and creation of content with the continuous optimization of how it’s delivered, the platform seamlessly merges creativity and science,” said Alex Atzberger, CEO of Optimizely. “Together, we’re enabling marketing teams to accelerate business value. We believe being named a Leader by Gartner in Content Marketing Platforms is validation that our shared mission is being realized in the market.”

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“Together, we’re enabling marketing teams to accelerate business value. We believe being named a Leader by Gartner in Content Marketing Platforms is validation that our shared mission is being realized in the market.”

Gartner evaluated eight vendors across Critical Capabilities and Optimizely (Welcome) scored the highest of all vendors across all use cases for the fifth consecutive year. Its highest scoring use case (4.56 out of 5) was for complex, distributed content marketing teams due to its strength in content performance analytics. Optimizely (Welcome) also scored 4.55 out of 5 for B2C Narrative Design and 4.52 for B2B Demand Generation.

Optimizely’s placement as a Leader in this year’s Magic Quadrant for Content Marketing Platforms comes after the announcement of its acquisition of Welcome Software in December 2021 and on the heels of its recent recognition as a Leader in Gartner Magic Quadrant for Digital Experience Platforms.

The Optimizely (Welcome) content marketing platform gives teams a full suite of tools to effectively manage marketing campaigns with complete visibility, scale content production and downstream publishing, and accelerate the end-to-end marketing lifecycle – all from a single, fully-integrated solution.

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