PM Dragonfly, a specialist data and technology consulting agency and Google expert, proudly announces the appointment of Ed Flower as its new Chief Executive Officer. With a wealth of experience in marketing technology and the advertising industry, Ed is poised to lead PM Dragonfly into a new era of growth and innovation, further expanding its partnership with Google.

Ed’s extensive career includes leadership roles such as Global Chief Commercial Officer at Acceleration, a WPP Company, where he played a pivotal role in scaling the company and fostering alliances with key technology partner Google. With over two decades of industry experience, Ed is well-equipped to leverage his strategic vision and commercial acumen to drive PM Dragonfly forward.

This appointment comes at a pivotal moment, coinciding with Tquila’s increased investment in PM Dragonfly. As part of Tquila’s strategy to enhance its technology portfolio, Ed’s appointment underscores Tquila’s commitment to strengthening PM Dragonfly’s market position and vision for growth.

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Ed Flower commented: “Joining PM Dragonfly as CEO is an incredible opportunity to lead a dynamic team and drive innovation in today’s marketing technology consulting landscape. I am excited to help our clients build leading edge data and AI technology capabilities, and help them maximise the value of their marketing investments. With Tquila’s support and a strong partnership with Google, we are well-positioned for success.”

Mark Hutchinson, Chair, Tquila, added: “I am excited to welcome Ed to the PM Dragonfly leadership team. PM Dragonfly is perfectly placed to support CMOs and CTOs in delivering integrated technology solutions that drive real business results.

I am confident that Ed’s experience and leadership will further amplify PM Dragonfly’s capabilities, fuelling their next growth chapter, and I look forward to working with him.”

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Ed’s appointment as CEO unlocks a new era of growth and opportunity for PM Dragonfly. With a focus on technology, data, and innovation, the consultancy is poised to enhance its client digital transformation and performance capabilities.

PM Dragonfly powers the future of marketing and realizes business value by applying human creativity to AI, data and technology.

Tquila is a corporate development and technology company founded by James McHugh in 2010. The company has had several successful builds and exits of 50 to 300 head, pure play software implementation partner businesses across multiple geographies.