Collaboration to Develop Scripted and Unscripted Series Across Genres, Centering Diverse Storytelling

Sabio Holdings (“Sabio” or the “Company”), a Los Angeles-based ad-tech firm specializing in helping top global brands reach, engage, and validate (R.E.V.) streaming TV audiences, announced that its owned and operated network, Creator Television^® (Creator TV), has entered into a partnership with MADCOOL Media, a next-generation content studio based in New York that connects traditional and digital media.

In partnership with Creator TV, MADCOOL Media will produce culture-driving original series for Creator TV across all genres, with a particular focus on comedy, entertainment, and unscripted. Like Creator TV, MADCOOL Media also focuses on multi-hyphenate, diverse creators who tell bold, authentic stories reflective of the world in which we live.

Marketing Technology News: Martech Interview with Meena Ganesh, Senior Product Marketing Manager @ Box AI

“We’re excited to partner with MADCOOL Media, who shares the same passion for elevating diverse creator voices,” said Charlie Ibarra, Co-Founder and Head of Content, Creator Television. “Through this studio partnership, we can expand our ability to provide creators with the production support and creative tools they need to bring their stories to life—while also delivering fresh, culturally resonant content that drives real value for advertisers.”

This strategic partnership advances Creator TV’s and MADCOOL’s shared mission to increase representation in television. Original series will be distributed via Creator Television, available on Xumo Play, Amazon Fire TV Channels, Sling Freestream, Plex, and LiveTVx, reaching over 65 million viewers globally.

Marketing Technology News: Feature-Rich to Functionally Effective: Adjusting your Martech Strategy

“Creator Television is leading the way in this next phase of media, providing a platform for diverse storytelling,” said Jennifer Turner, Founder and CEO, MADCOOL Media. “We are excited to have a like-minded partner in building a new media ecosystem that truly supports and is committed to developing, producing, and distributing diverse content that is in the cultural zeitgeist. Creator Television is the perfect, innovative distribution partner for MADCOOL’s character-driven content that audiences want, and advertisers want to reach.”