The new partnership brings resources to advance digital transformation for Latino-owned businesses.
Latino Business Action Network (LBAN) announced a new partnership with Facebook, specifically the Boost with Facebook and Facebook Elevate program to accelerate the digital transformation of Latino-owned businesses. Through LBAN’s extensive network and understanding of Latino-owned businesses combined with resources from Facebook, this partnership will offer critical education and resources to Latinx entrepreneurs to compete in a digital world.
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“We’re proud to partner with LBAN and support their crucial work to provide learning and growth opportunities to Latina and Latino-owned businesses. LBAN understands the importance of storytelling for businesses to scale, and Facebook looks forward to supporting their network of entrepreneurs by helping them drive their narrative and providing unique training opportunities. We’re excited to share the unique perspective of Latinx business owners through our work with LBAN.” – Diana Doukas, Manager Economic Impact
Boost with Facebook’s and Facebook’s Elevate programs support enables LBAN to enhance its Ecosystem Development efforts, which provides ongoing growth pathways, access to continuous education, resources, and networks to 800 alumni of the Stanford Latino Entrepreneurship Initiative Education (SLEI-Ed) Scaling Program. In early 2022 LBAN will launch a Digital Transformation Program. The pandemic stressed many businesses, especially those that relied on in-person interaction. Companies need to shift strategies by bolstering their e-commerce for products or providing programming and other services online. The Digital Transformation Program will provide education and generate actionable steps for participants to increase their digital presence and grow their client base in an increasingly digital world. “We are excited to provide Latino-owned businesses resources that will maximize their online effectiveness and exposure,” says Jennifer Garcia, COO of LBAN. “Facebook brings content to extend the impact of our ecosystem development efforts.”
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