Widen Unveils Video Portals to Simplify Video Marketing and Audience Engagement
New Widen Video Portals and Video Management Support Faster Production and Higher-Quality Storytelling
Widen, a leading digital asset management (DAM) software maker, has introduced an enhanced Video Management suite. The Widen Video Portal enable marketers to curate and share videos with colleagues and partners through a branded microsite optimized for online video presentation. The Video Management solution centralizes video collections, simplifies video delivery and publishing, and measures audience engagement.
At the time of this announcement, Al Falaschi, Video Manager at Widen, said, “Video is one of the most important tools in a marketer’s tool belt, and organizations are creating more and more of them. We recognized that brands needed a more specialized feature set for this medium. Our video tools help creators, marketers, and salespeople tell better stories and make a greater impact.”
Widen Video Portals are microsites where marketers can highlight single videos and curate video playlists for dealers, sales teams, vendors, customers, and others. Portals can offer public access to video content or secure it behind a password. Portals work across web devices and adapt the viewing field to any screen size. Video Portals also collect analytics on video retention, loads, plays, and downloads.
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Widen Video Portals Educate Sales Partners and Buyers
Widen Video Portals are ideal for channel marketers who create videos to educate sales partners and buyers during product launches. The Portals can also serve agencies that need a secure way to share videos with clients in a professional, branded environment. Unlike other video platforms, Portals will not distract audiences with advertisements or suggested content.
Video Portals complement the Widen Video Management solution, which enables brands to centralize and search their video content in the Widen Collective alongside photos, graphics, templates, and other assets. The solution includes rich video analytics to reveal who viewed the videos and when, where, and how. These insights provide a way to measure, validate, and improve the return on video investments.
Salespeople Also Can Get Quick, Self-Serve Access to the Videos
Production teams can use the Video Management Solution to automate administrative tasks, like video retrieval and distribution, so they can focus more on the creative aspects. Salespeople also can get quick, self-serve access to the videos that they want to add to presentations or send directly to prospects. Once video assets reach their end-of-life, all production files can be seamlessly archived for long-term preservation and easy search and retrieval if needed again.