Streamlined Interface and New Infrastructure Help Marketers Deepen Customer Engagement
Aurea Email Marketing (AEM), which delivers robust customer engagement solutions, announced enhancements to AureaCampaign Manager, a cloud-based email marketing solution that enables companies to deeply engage customers in relevant and specific conversations. The new updates make it easier for marketers to create and manage successful high-volume email marketing campaigns with improved performance.
Aurea Campaign Manager lets marketers quickly and easily engage with customers throughout their brand journey. More than 450 companies use the solution to power their demand generation, customer engagement and brand loyalty programs. By segmenting, targeting, testing and measuring email marketing effectiveness with Aurea Campaign Manager, these businesses can deliver the right message at the right time, deepen customer engagement, optimize marketing return on investment (ROI) and increase sales.
“Nearly 270 billion emails were sent every day in 2017, and that number is only expected to increase in the coming years. That’s one of the many reasons we empower marketers with solutions that drive transformative customer experiences,” said Rachel Collins, general manager and senior vice president at Aurea Software. “Our latest updates to Aurea Campaign Manager deliver on our commitment to helping clients boost their customer engagement through superior deliverability, flexible automation and unlimited scale.”
Specific updates to the cloud-based email marketing solution include:
- Modern, Intuitive User Experience: Aurea Campaign Manager’s new HTML5-based interface supports all major browsers – including Google Chrome, Safari and Firefox – with consumer-grade workflows and responsive mobile design for executing and reporting on campaigns from any device. Advanced content editor and email template capabilities help marketers streamline message creation so they can put more focus on stimulating customer engagement.
- Improved Performance and Scalability: AEM recently transitioned its entire Campaign Manager infrastructure to Amazon Web Services (AWS), doubling clients’ send speeds and better supporting their large email volumes.
- Seamless Integration with Sales Automation: For customers that require end-to-end campaign management, Aurea Campaign Manager is now tightly integrated with Aurea CRM Enterprise, a comprehensive solution that helps sales teams manage every lead, opportunity and interaction with customers.
- Flexible REST API: In the coming months, AEM will also release its new Campaign Manager REST API for customers and partners, providing them with a modern and simple framework to easily integrate the email marketing system with other business applications.
Zalus Digital is a marketing agency that uses AEM’s software to support dozens of large retail, entertainment and government clients. “Aurea Campaign Manager already provides an easy-to-use interface and impressive backend that together help us meet any requirement a client throws at us, and we look forward to an even more streamlined user experience with this next release,” said Bob Kamal, director at Zalus Digital. “Marketers are universally time and resource-crunched, so it’s great to see AEM delivering innovations that will help them more quickly and easily launch ROI-driving email campaigns.”
Part of the Aurea family of companies, AEM’s cloud and on-premise solutions are used by some of the world’s largest e-commerce, media and digital marketing organizations. AEM empowers these marketers through robust campaign management and automation, data-driven segmentation and targeting, intuitive A/B testing and powerful analytics.