Benchmark Email Secures Funding to Fuel Growth and Drive Acquisitions

PRNewswire

January 8, 2021

Benchmark Email, a leading software as a service provider of sales and marketing solutions for SMBs, announces that it has secured a $3,000,000 credit facility from Texas Capital Bank. The credit facility is also designed to scale as the revenue of the company scales, giving Benchmark additional growth capital into 2021 and beyond.

Jonathan Herrick, CEO of Benchmark Email, indicates that this new access to funding will drive acquisitions, fueling rapid growth and innovation.

Marketing Technology News: Hootsuite Acquires Leading Digital Customer Engagement Platform, Sparkcentral

“We are excited to be partnering with Texas Capital Bank and with access to more capital we can accelerate our acquisition strategy. In the year ahead we plan on aggressively acquiring companies that fit our mission of helping businesses ignite relationships with their customers,” Herrick said.

2020 brought about many changes for SMB’s including a shift to perform more business online than ever before. SaaS solutions such as email marketing software gives businesses tools to build their subscribers online and send email newsletters. “When paired with other sales and marketing channels, such as contact management, live chat and social media, email marketing can amplify the signal in the inbox and continue high-value conversations with prospects and customers,” Herrick said. “In 2021 we will be investing in ways to improve sales and marketing for our customers whether it’s through adding additional Martech tools or innovative solutions such as AI and machine learning.”

Marketing Technology News: Verint Expands Customer Engagement Market Leadership in Asia Pacific

“We are excited to be working with the Benchmark team as they continue to grow and pursue opportunities within the Martech space,” said Doug Mangum, Executive Vice President, Head of Technology Banking for Texas Capital Bank. “We believe in the track record of the leadership team and look forward to providing the capital Benchmark needs to execute on their business strategies.”

Marketing Technology News: Samba TV Announces Real-time Picture Quality Innovation Powered by AI for Gaming, Movies, and Sports

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.