EverTrue Acquires Pledgemine, Adding Personalized Direct Mail to its Donor Communication Channels

EverTrue, the leading donor engagement software platform, announced the acquisition of Pledgemine, the education sector’s preferred personalized on-demand direct mail ordering and segmentation solution.

Pledegemine’s production efficiency and automation from concept to mailbox adds another channel to EverTrue’s growing outreach toolset. Customers can identify donor segments based on EverTrue’s consolidated data insights and generate personalized messages through video, email, text, and now direct mail.

This integration of communication solutions tied to robust donor profiles streamlines multi-touchpoint campaigns. It creates a unified donor experience with universal performance analytics that save fundraising teams time and drive cross-channel ROI.

“Now more than ever, advancement teams are tasked to do more with less. Data shows that donors give more with transparency and personalized follow-up,” said Todd Moxley, President of Pledgemine. “With this acquisition, we can pair smart data with targeted follow-up across multiple channels without extra work. Picture a congratulation note mailed from a gift officer on the same day a donor’s promotion appears on LinkedIn or fall appeal campaigns with messaging tailored to donor engagement data. There’s no limit to the possibilities.”

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“We are creating an end-to-end solution for fundraisers to harvest critical information, contextualize it, and act on it in a way that truly moves the needle for creating a healthy donor pipeline,” said Brent Grinna, founder and CEO of EverTrue. “Our focus is on creating a platform that is rooted in scaling authentic donor engagement across the entire giving pyramid.”

“I couldn’t be more excited to hear that Pledgemine is joining the EverTrue family,” said Dana Suther, Director of Strategic Solicitations at Kansas State University Foundation. “When I think about Pledgemine I think about efficiency and ease of use, and EverTrue has allowed my colleagues and I to work smarter and dig deeper in our development work – with these two combined the sky is the limit!”

Over the last year, EverTrue announced its merger with ThankView, the largest personalized video platform for higher-ed and nonprofits, as well as its acquisition of The Solas Group, a pioneer in predictive modeling and analytics. With the addition of Pledgemine, the combined company will leverage cutting-edge data consolidation, visualization, and communication software to enable fundraising teams to personally engage thousands more supporters.

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