“The State of Email Attrition 2018” Analyzes NeverBounce User Data to Determine the Attrition Rate of B2B and B2C Email Addresses

NeverBounce, the industry-leading email verification and list cleaning service, recently released a new white paper examining the average email attrition rate of B2B versus B2C email addresses.

Based on user data analyzed over a 12-month period, the white paper “The State of Email Attrition 2018” looks at the average attrition rate, or “churn rate” of B2C email addresses, addresses featuring consumer domains such as “@aol.com,” “@gmail.com,” “@yahoo.com,” “@rr.com,” etc., and B2B email addresses, addresses containing unique domain addresses specific to a business or organization. A sample set of 40 million records of valid user B2C and B2B email data gathered during a five-month period was reevaluated after a year to determine the average attrition rate of both subsets.

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“Compiling this research and data is a part of our ongoing commitment to analyzing the email marketing industry and tracking the changes to email technology over time. We have not previously released our findings on the attrition of email data publicly and we are excited to share this study, among other insights, that can be learned from NeverBounce’s extensive user data,” said Brad Owen, CEO and Founder of NeverBounce.

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Email lists must be cleaned and maintained to ensure that messages reach the inbox. Spam complaints, undelivered messages, and unsubscribes can all impact email deliverability, as Internet Service Providers (ISPs), Email Service Providers (ESPs), anti-spam advocates, and email protection services set thresholds for bounced emails, spam complaints, and unsubscribe requests. If your email marketing efforts are consistently being sent to invalid or unwanted email addresses, you could find your messages filtered as spam, your account blocked or suspended from sending mail.

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Over 60,000 users trust NeverBounce for their real-time email verification and list cleaning services. NeverBounce ensures you reach your customers by dramatically increasing the delivery of your emails to the inbox. By removing outdated email addresses and checking if an email is valid, NeverBounce improves deliverability and helps businesses adhere to strict email provider guidelines. Based in Cleveland, Ohio, a dedicated team of engineers are available to assist with integrations.

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