Playable Launches Stock Video Library for Small Business Email Marketing in Mailchimp’s All-in-One Platform

Millions of videos now available to add to Mailchimp email campaigns

Playable, the leader in video email marketing, announced the launch of a Stock Video Library, packed with millions of high-quality videos that can now be added to the billions of emails delivered each day by Mailchimp, the all-in-one marketing platform for small businesses.

Marketing Technology News: Zix Corporation Adds Marcy Campbell to Board of Directors

Marketers can quickly find and buy the perfect video on Playable, then customize the video to match their brand guidelines and marketing objectives, using Playable’s AI-powered video editor and tools to easily add captions and a logo.

For businesses with existing video content on YouTube, Twitter, Facebook or Instagram, those videos can also be uploaded into Playable for use in email campaigns delivered by Mailchimp.

Marketing Technology News: Hootsuite Launches Integration With Oracle Eloqua

“Any small business can now benefit from the increased email click-through and post-click purchasing that video content inspires, without suffering the cost and complexity of producing their own video content,” said Joni Deus, Senior Director of Partnerships at Mailchimp.

Playable is promoting a special offer of 2,500 bonus video plays for all Mailchimp users. “That’s worth $25 – enough to buy the video content for your next email campaign!” said Bob Hitching, CEO of Playable.

Marketing Technology News: Freshworks Taps Oracle Cloud Vetaran Prakash Ramamurthy as New CPO