Postalytics, Leader in Direct Mail Automation, Partners With Decathlon Capital for Growth Funding

Agreement will fund company’s expansion through a non-dilutive revenue-based funding model that keeps the company in control of their own growth

Postalytics, a rapidly growing software company that automates direct mail marketing, has landed a significant investment from Decathlon Capital Partners.

The company headquartered at Rockland, Mass., will use the funds for expansion of its product lines and support of enhanced distribution. Details of the financing package were not disclosed.

“Well over 10,000 customers rely on Postalytics and its patented, easy-to-use software to quickly generate automated direct mail campaigns,” said Dennis Kelly, Chief Executive Officer of the company. “Since Postalytics was launched in 2017, it has experienced remarkable growth.”

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He said the revenue-based investment by Decathlon Capital Partners provides important flexibility to support the development of Postalytics. No equity or ownership was exchanged for the growth capital, and Postalytics was not required to give up any control of the company. Postalytics will repay the investment through its future revenues.

Wayne Cantwell, Managing Director of Decathlon Capital Partners, said the patented software developed by Postalytics meets a clear need in the marketplace. It cuts direct mail production times to only one week, compared with four to six weeks with older technologies, and provides powerful delivery and response metrics. The management team of Postalytics brings a track record of success in software development to the company, and its well-designed products have delivered excellent results,” Cantwell said. “Decathlon Capital Partners is proud to support the company’s next steps.”

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