One-Of-A-Kind, Transformative Technology for Retailers Combines Messaging and AR Experiences
NexTech AR Solutions, the industry leader in augmented reality, is pleased to announce it has partnered with LivePerson, a global leader in conversational commerce solutions, to integrate augmented reality (AR) for enhanced product views and 3D advertising into LivePerson’s AI-powered conversational commerce platform.
The partnership offers powerful new retail capabilities for showcasing products and shopping on messaging channels, including SMS, Facebook Messenger, WhatsApp, RCS, and Apple Business Chat. This one-of-a-kind, transformative technology gives retailers the power to convert shoppers into buyers, reduce returns, and build brand loyalty by measuring customer responses to products in real-time.
“Providing augmented reality experiences and one-touch purchase transactions within messaging makes eCommerce interactions seamless for consumers and changes the retail landscape forever,” said Scott Starr, LivePerson AVP Retail. “With 3D conversational ads, we’ll not only help brands capture attention with innovative creative, but also deliver accelerated click-through and conversion rates.”
Marketing Technology News: Clean Up Dirty Data with Oracle Customer Data Management for B2C Service!
“We are very excited and fortunate to be partnering with LivePerson, a pioneer and global leader in conversational commerce with over 18,000 customers,” said Evan Gappelberg, CEO of NexTech. “AR and conversational commerce are a natural fit, and by joining forces we are creating what will be a transformative and disruptive new technology for the retail industry. Combining LivePerson’s conversational messaging with our augmented reality is truly a giant step forward for NexTech and the emerging AR industry as a whole.”
Conversational commerce lets consumers talk with brands on their own time, using natural language, to buy things or get the answers they need all on their preferred messaging services or voice assistants. LivePerson offers a complete suite of conversational commerce services for enterprises, deployed at some of the world’s largest brands. Compared with traditional phone calls, messaging conversations increase customer satisfaction by 20%, double agent efficiency, and cut labor cost per interaction in half.
Marketing Technology News: Adobe MAX 2019: Empowering Creativity for All