Leading lifestyle content destination signs long-term deal with Taboola to grow audiences, engagement and monetization

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has been selected by SHE Media, a digital media company created by and for women with 80 million unique visitors per month, as its exclusive content recommendations provider.

SHE Media is part of Penske Media Corporation (PMC) and owns popular destinations including SheKnows, Soaps and STYLECASTER, which focus on lifestyle content that informs and inspires millions of women.

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Under the agreement, SHE Media will leverage Taboola Feed, a seamlessly integrated feed that provides readers with personalised content for a more engaging experience, and video, into its family of websites. The company will also leverage Taboola News, which will feature SHE Media content in front of Taboola’s large scale of readers across mobile devices. With these Taboola offerings, SHE Media aims to grow engagement and audiences across the site, as well as feature innovative new ways to boost monetization across its portfolio of websites.

Ryan Nathanson, Senior Vice President of Operations at SHE Media said: “As our readership grows and as we approach a pivotal moment in audience identity, it was important to find new ways to serve and engage our audience in a more personalized fashion. Taboola’s technology helps us make more content discoverable to a wider range of audiences. We are looking to their expertise in content recommendations to aid our rapid growth and deepen our ability to serve our audience in an identity challenged future. We’re excited to begin working with them.”

Adam Singolda, Founder and CEO, Taboola said: “We are very pleased to be the exclusive content recommendations provider for SHE Media, especially in a long-term deal such as this one, where they are trusting us as a pillar for their continued growth. Their ability to build a massive audience and their mission of inspiring women, creators and entrepreneurs through powerful content is commendable. We’re excited to play a part in supporting their mission-driven and high caliber journalism, by bringing in new audiences and providing ways for them to grow through monetization.”‘

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