Nativo, the most advanced content technology platform where advertisers and publishers distribute brand stories at scale, today announced it has secured a total of up to $25MM of structured capital from Capital IP. The funding will further accelerate Nativo’s position in automating the distribution of content in a non-interruptive, fully integrated experience within trusted environments.

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As third-party cookies begin to disappear and the advertising industry continues to shift, brands are more focused on consideration where content plays a key role. With Nativo’s patented technology and insights platform—which has seen incredible market response—Nativo is uniquely positioned to connect brands with their ideal audience to drive consideration. This latest round of funding indicates the next phase of growth for Nativo to expand upon their technology, differentiated ad formats and insights platform.

“We are very pleased to have secured this financing from Capital IP, which allows us to accelerate Nativo’s growth and development without diluting our employees and shareholders,” said Rob Leff, Chief Financial Officer at Nativo. “Recent industry trends are favoring Nativo’s value proposition and with this funding we will continue to make investments in our technology and talent to ensure Nativo remains a leader in driving consideration through content.”

“Nativo has built impressive technology that incorporates machine learning and artificial intelligence to help automate and improve the performance of branded content and its distribution. We are thrilled to partner with the company going forward as they focus on driving towards a Rule of 40 and continue to accelerate their leadership position,” said Aron Dantzig, Partner at Capital IP.

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