PathFactory, a member of Oracle Partner Network (OPN), announced Website Tools – a new suite of AI-driven content intelligence solutions that automatically analyzes website content, informs marketers who is engaging on the website and how they’re engaging and provides micro-personalized experiences to visitors based on their unique behaviors.
“As website traffic surges in an all-digital business world and humans are consuming AI recommended content from the likes of Netflix and Amazon, marketers continue to struggle to keep up with the expectations of increasingly consumerized B2B buyers and deliver similar content experiences,” said Dev Ganesan, President, and CEO of PathFactory. “Website Tools helps marketers achieve a new level of personalization and website analytics typically reserved only for large consumer brands connecting their buyers and customers with the most relevant content when they need it most.”
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“It’s more important than ever before to deliver personalized experiences,” said Stephen Fioretti, CX Strategic Partnerships and Business Development, Oracle. “PathFactory provides content analysis and intelligence to help make this easier for brands looking to ensure their customer experience stands out.”
“What I love about Website Tools is that it intelligently determines the very best, most relevant content and recommends it for every individual user,” said Joseph Puthussery, former Vice President, Global Digital Marketing, Performance Marketing, Insights and Analytics at Cisco. “It is a dream come true for digital marketing, as it automates a lot of what we are trying to accomplish every day.”
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Website Tools adds powerful new content analysis, discovery, and delivery capabilities to the B2B marketer’s toolbox, including:
Website Journey Tracking and Analytics
Measure each visitor’s engagement with recommended content and understand the true impact on performance and the content journey so you can make smarter investments in content development and curation. Track the individual journey of every visitor and account through your website content, pass the data to your marketing automation, CRM, and business intelligence systems, and report on visitors, accounts, and content performance.
Intelligent Content Analysis
Automatically build a custom taxonomy and ontology across your content using machine learning, turning it into a structured data set to be used in PathFactory’s recommendation service.
Deliver unique content recommendations to every visitor using data from the intelligent content analysis as well as visitor profile and behavior data. PathFactory’s recommendation service can deliver multiple classes of recommendations, including Recommended For You, Trending (at your account, industry, or across the website), Your History, and Featured, which displays content chosen by the marketer.
Guide and Concierge
Add turnkey user interface elements to any website page to surface various classes of content recommendations that encourage visitors to self-nurture, binge on multiple content assets, and experience a micro-personalized, Netflix-like destination for B2B content.
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