New tool empowers brands, sports teams, and universities to seamlessly crowdsource and deploy authentic content for social media, marketing, and live events

PhotoShelter, the leading digital asset management (DAM) platform, announced the launch of PhotoShelter UGC Management, a powerful new tool designed to help organizations effortlessly collect and maximize the impact of user-generated content (UGC). With a simple QR code or link, brands, sports teams, and universities can now source authentic, high-quality visuals directly from their audiences, eliminating the need for manual tracking and outdated submission processes.

“The most compelling brand stories come from real people,” said Andrew Fingerman, CEO of PhotoShelter. “With UGC Management, we’re giving brands an intuitive, seamless way to make the most of their audience’s content.”

Today’s audiences expect brands to showcase real stories and genuine experiences. However, sourcing UGC requires organizations to track down posts, request permissions, or rely on cumbersome email submissions. PhotoShelter UGC Management provides a branded, frictionless landing page where users can upload content instantly—no logins, no barriers. Whether it’s a fan capturing the energy of a live game, a student sharing campus life, or an employee documenting a company milestone, every submission is funneled into a centralized review gallery, allowing organizations to vet and approve content to use for future marketing, social media, or live event use.

Marketing Technology News: Cloudflare Introduces Speed Brain to Instantly Make Millions of Web Pages 45% Faster

PhotoShelter UGC Management empowers organizations with:

• Effortless content collection: Make it easy for audiences to share content with you instantly via a QR code or link, eliminating complex manual workflows.
• Streamlined review & approval: A dedicated submission gallery enables quick vetting for immediate use.
• Stronger brand storytelling: Authentic visuals enhance engagement, build trust, and make marketing more relatable.

Marketing Technology News: MarTech Interview with Krish Mantripragada, Chief Product Officer @ Seismic

“The most compelling brand stories come from real people,” said Andrew Fingerman, CEO of PhotoShelter. “With UGC Management, we’re giving brands an intuitive, seamless way to make the most of their audience’s content, turning everyday moments into high-impact visuals that drive engagement and connection.”