Optimove Launches Mobile Messaging to Help Retailers Prepare, Deliver and Track Hyper-Personalized Mobile Campaigns
Optimove Will Also Be Sharing More Details About Mobile Messaging and Its Recent Momentum at ShopTalk in Las Vegas Later This Month
Optimove, the science-first relationship marketing hub, recently announced the addition of mobile messaging capabilities to its platform, enabling brands to communicate more seamlessly with their customers through pop-up, in-app and push notifications. After introducing e-mail marketing capabilities to its core platform in 2017 with OptiMail, this mobile enhancement is another step in Optimove’s mission to unify customer marketing efforts for brands, and empower them to send smart, targeted and emotionally intelligent communications, regardless of channel.
Optimove helps brands like 1-800-Flowers, Adore Me and Freshly communicate and build personal relationships with more than 340 million consumers around the world. The company’s customers can now consolidate their marketing efforts within the Optimove universe, which allows them to plan, execute and measure their relationship marketing campaigns in one place. This single source of truth enables more sophisticated segmentation and analytics, saves money and effort that might have been otherwise spent on integrating disparate processes, and gives marketers the mindshare to focus on creating the experiences their customers love.
CEO Pini Yakuel likens the company’s strategy to using your brain to build muscle. “Most other platforms will take a backward approach: they first focus on a channel — the muscle — and then retroactively bake in data capabilities — the brain. We started with the brain and built this company on a very strong foundation of AI and machine learning, which we are now able to apply to any ‘muscle’ that our customers want, with mobile being the latest example.”
comScore reports that customers spend a massive 69% of their media time on smartphones, and while mobile audiences can be hard to please — many never returning to an under-performing app or website — marketers also recognize the immense potential of this channel, if used intelligently: personalized push notifications can increase engagement by 4-7 times. To enable marketers to create loyal customers on this key channel, Optimove’s mobile messaging capabilities will allow brands to:
- Define a single push template for both iOS and Android apps
- See exactly how push notifications will appear on device screens while they are being edited
- Set an expiration time for timely campaigns
Optimove will also be sharing more details about mobile messaging and its recent momentum at ShopTalk in Las Vegas later this month. Attendees can visit the company at booth #1739 or watch CEO Pini Yakuel participate on a panel around “Innovation from Israel: Startups Driving the Next Generation of Ecommerce” on March 19.
Recommended Read: TechBytes with Tal Kedar, Chief Technology Officer, Optimove