Browsing Tag

Mobile Messaging

Large Global Convenience Store Brand Selects Mobivity

Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that increase customer engagement through mobile messaging and personalized digital offers, and drives digital transformation for restaurants, retail and personal care brands, announced that it has been selected to power mobile messaging programs for one of the largest operators of convenience store brands around the globe. This new relationship in a new market vertical validates the broad appeal for Mobivity’s technology and solutions in…

Melrose Labs Looks to Disrupt CPaaS Messaging With Its SMPP SMS Gateway

Scotland-based Melrose Labs is launching a cloud-based mobile messaging platform on December 14, 2020, that will significantly lower barriers to entry in mobile messaging and encourage new entrants. SMPP SMS Gateway enables mobile messaging providers and enterprises to operate their own mobile messaging gateways and provide a host of new services to their customers, including services in the fast-growing application-to-person (A2P) SMS segment, which has been valued at $17bn globally and is expected to reach $26bn in…

Attentive Raises $230 Million Series D Investment, Led by Coatue, to Enhance Product and Expand Support for Customers

Attentive, the personalized text messaging SaaS platform for brands and organizations, announced that it has raised a $230 million Series D investment round at a $2.2 billion valuation, led by Coatue. Tiger Global, Wellington Management Company, D1 Capital Partners, Atomico, and Sozo Ventures are new investors in the company—joining existing investors Bain Capital Ventures, Sequoia, Sequoia Capital Global Equities, Coatue, IVP, Eniac Ventures, NextView Ventures, High Alpha, and Sapphire Ventures. This investment comes just…

Mobivity Wins the 2020 MarTech Breakthrough Award for Best Mobile Messaging Based Marketing Solution

Company Recognized for its Effective Mobile Messaging for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches Delivering 440% Return on Marketing Spend Powering the Restaurants Through the COVID Pandemic Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced that its Unified Mobile Messaging, part of its Recurrency platform, was recognized for the "Best Mobile Messaging Based Marketing Solution" award by MarTech Breakthrough, a leading…

Movius WhatsApp Integration Creates First True Compliant Mobile Unified Communications Solution

Movius, the leading global provider of mobile unified communication software, is now enabling enterprises to securely and compliantly communicate with clients on their preferred mobile messaging channel. The company announced the integration of WhatsApp support from within Movius MultiLine, their secure mobile communication service that can be deployed over any smartphone device on any global carrier. The integration will help unify and capture all business voice and messaging channels through a single integrated user…

New OpenMarket Platform Helps Companies Transform CX Strategies Effortlessly

indigo offers businesses emerging from lockdown a simpler, intelligent and more insightful way to communicate with their customers in the moments that count   indigo by OpenMarket uses AI, automation and insights to help brands deliver easy and reliable mobile messaging campaigns. New branded messaging functionality and advanced spam and smishing filters enhance customer experience (CX) and security. During a climate of uncertainty, where customers are in need of a trusted means of obtaining information and new…

Attentive Launches Technology Partnership Program

The program is designed to expand technical partnerships and build integrations that provide Attentive’s customers with enhanced abilities to connect with their e-commerce platform, CRM, ESP, and more Attentive, the personalized mobile messaging SaaS platform for brands and organizations, announced the official launch of its new Technology Partnership Program. This program is designed to expand technical partnerships and build integrations that provide Attentive’s customers with enhanced abilities to connect with their…

Mobivity Works with SONIC Drive-In to Create Record-Setting Response with Rich Communications Services (RCS) Mobile Messaging

RCS Pilot Campaign with SONIC® Drive-In Proves Effectiveness with Significant Lift in App Downloads and Registrations without Incentives Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced the results of SONIC Drive-In’s pilot campaign using Google’s RCS Business Messaging. Using Mobivity’s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across…

EZ Texting Announces Text-to-Landline Service and iOS Mobile Application

SMS marketing leader EX Texting adds capabilities for businesses to send and receive personalized messages from landlines and mobile devices EZ Texting, the #1 SMS marketing software for business, announced two new ways for businesses to communicate via text messaging with their customers. New services include direct two-way business text messaging, which features an easy online self-service sign-up process to quickly convert your existing business phone number to send and receive text messages. Additionally, EZ Texting…

Mobivity’s Recurrency Integrates with Oracle MICROS Simphony POS

Simphony Users Can Now Effectively Create 1:1 Guest Engagement and Improve Return on Marketing Spend (ROMS) Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend and an Oracle PartnerNetwork (OPN) member, announced its Recurrency platform integration with Oracle MICROS Simphony POS at Oracle Food and Beverage Connect event. With this integration, IT executives, tech leaders and multi-location restaurant operators can significantly increase their…

MarTech Interview with Fara Rosenzweig, Chief Content Officer at ManyChat

"SEO will also give you new story ideas. So you can figure out what’s being searched, create stories around while answering your community and reaching new audiences thanks to Google searches." Journey into Tech  Hi Fara, tell us about your role and journey into Technology. What inspired you to take up the role at ManyChat?  Great question. I never imagined being in the world of technology. However, over the years, I’ve had to learn how to use various technologies to improve content creation efficiency and distribution.…

“2020 is set to be the year of RCS,” says mGage

The interaction between organisations and consumers is set to become revolutionised with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging. The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, according to GSMA. Brands searching for innovative and new ways to engage their end-users will be able to unlock the benefits of RCS to their advantage. The pioneering technology provides a…

Topia Launches Topia Go Mobile App for Better On-the-Move Employee Experience

New Mobile App Delivers Personalized Consumer-Grade Experiences for Global Employees Topia, the leading provider of Global Mobility Management (GMM) software, announced the release of the Topia Go mobile app. The new app delivers a consumer-grade experience that enables employees from Marketing, Sales and other high-speed teams to manage their relocations and assignments while on the move, whenever and wherever they are. At the time of this announcement, Sten Tamkivi, Topia's Chief Product Officer, said, "Our goal is to…

TechBytes with Zephrin Lasker, VP of E-Commerce at Rakuten Viber

Tell us more about your role at Viber and Viber’s e-commerce platform. Viber is the third-largest messaging app in the world with 1 billion registered users. Viber provides a secure platform for private conversations—we’re end-to-end encrypted by default, meaning that we can’t and don’t read or monitor private conversations or listen to private calls happening between users. On the e-commerce side, we work with brands to advertise directly to consumers who consent to engagement. We don’t give brands access to our users’…

Personalized Mobile Messaging Platform Raises $40 Million Series B

Sequoia Led Series B Funding Round for Attentive, a Personalized Mobile Messaging Platform to Rapidly Scale Customer and Employee Growth, Changing the Way Consumers Interact with Businesses Mobile messaging has come a long way. Today, mobile messengers are far more interactive, personalized and marketing-friendly. In a major boost to further improve personalization in mobile messaging, Attentive announced its Series B funding earlier this week. With Attentive, brands can seamlessly grow a list of subscribers, send highly…

With Infobip, Daraz Enhances Customer Experience Through Mobile Messaging Solutions

Infobip, a global, cloud-based communications company, and a leader in omnichannel engagement, provides mobile messaging solutions for eCommerce companies such as Daraz – a leading online marketplace that operates in 5 countries – Pakistan, Bangladesh, Nepal. Sri Lanka and Myanmar. For retailers to have effective communication with their customers, they need to ensure that relevant messages are being conveyed through communication channels that customers trust. By using Infobip's messaging solution, Daraz is able to choose…

OpenMessage Introduces the Only Channel-Agnostic Platform to Engage with Customers Directly Over Text and Chat

The OM Platform Pioneers a New Type of Conversation Between Brands, Marketers, Publishers, Advertisers and their Customers You never have to leave your messaging app with OpenMessage Works across WhatsApp, WeChat, Apple Business Chat, and Google RCS Appoints New CCO to lead enterprise sales and business development OpenMessage, the world's only mobile messaging engagement platform driven by conversational commerce, announced new customer wins, expanded company partnerships and the appointment of its first Chief Commercial…

Why RCS Could Sound the Death Toll for Mobile Apps

In the age of the 24/7 consumer, the smartphone has become an essential tool, enabling us to achieve an ever-expanding range of tasks while on the go; from banking to shopping to booking a holiday. Therefore, as consumers our never-ending quest for convenience means we naturally gravitate towards apps or services that make our lives more efficient and convenient. This trend is changing the way we use smartphones. Mobile app use is in decline and the types of app we most frequently use is evolving. We’re now spending…

Optimove Launches Mobile Messaging to Help Retailers Prepare, Deliver and Track Hyper-Personalized Mobile Campaigns

Optimove Will Also Be Sharing More Details About Mobile Messaging and Its Recent Momentum at ShopTalk in Las Vegas Later This Month Optimove, the science-first relationship marketing hub, recently announced the addition of mobile messaging capabilities to its platform, enabling brands to communicate more seamlessly with their customers through pop-up, in-app and push notifications. After introducing e-mail marketing capabilities to its core platform in 2017 with OptiMail, this mobile enhancement is another step in…