Marketing Technology Highlights of The Week: Featuring Yieldmo, Klaviyo, Hubspot, Chatmeter and more!

Should you prioritize your marketing efforts with more email campaigns? Or should social media overtake other channels and priorities? Find out what the experts think in this weekly martech highlight:

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MarTech Quote-of-the-Week!

It’s common knowledge that writing code for emails is uniquely challenging. It’s not the same HTML and CSS you use for websites, and every single email client has its own unique rendering quirks. Yet, writing code is the only way to send messages that perfectly match your brand, are efficient in every email client, and build compelling designs that emphasize the content.

Brian Thomas, VP of Product and Design at Customer.io

Top MarTech News of The Week: 07th November to 11th November

MarTech QnA with the Expert

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First and foremost, it’s always to maintain sight of what is important because it is very easy to miss the forest for the trees in this environment. Everything we do as marketers should be deeply rooted in understanding who our audience is and their preferences regarding topics, channels, and media types. This is a 2-in-1 tip.

Bogdan Carlescu, VP of Marketing at Creatopy

MarTech Articles on Mobile Messaging, Data Privacy, Consumer Data and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 143: Uncovering the Evolution in Retail Media with Mikey Paley, SVP of Business Development, Retailers at Aki Technologies

Episode 142: Go-To-Market Best Practices with Jeffrey Ha, Chief Go-to-Market Officer at Rev

Episode 141: B2B Revenue Generation Tips with Marjorie Janiewicz, Chief Revenue Officer at Foursquare

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