App Publishers Gain Valuable Data Insights into LTV and ARPU with New Ability to Target and Retarget Budget on “Ad …
ironSource Launches ROAS Optimizer Tool
The Industry-First Tool Automates Bid Optimization Based off Both In-App Purchase and User-Level Ad Revenue Data Leading mobile monetization and …
TechBytes with Tal Shoham, COO Mobile at ironSource
Tal Shoham COO Mobile, ironSource Given the rapid transformation in programmatic advertising technologies, businesses are preparing for further disruptions in …
ironSource Expands Programmatic Marketplace, Adding Mobile Interactive Video Inventory and Moat Integration
Along with Programmatic Access to Premium In-App Video Inventory, Buyers Can Now Leverage In-App Interactive Ads; Initial Data Shows ironSource …