IronSource

The acquisition adds an additional layer of data and visibility into ad monetization, enabling developers to better identify harmful ads and manage the user experience ironSource, a leading business platform for app developers, announced its acquisition of ad quality measurement platform SOOMLA. Adding SOOMLA’s technology to ironSource’s suite of solutions provides app and game developers with more tools to effectively manage the advertising inside of their apps. The technology will provide developers with insight on ads…

Aura’s engagement platform is brought to the Russian market, opening up mobile carriers and OEMs as a high performing user acquisition channel for app marketers looking to diversify their UA strategy ironSource Aura, the leading engagement platform for mobile carriers and OEMs, announced that it has launched its mobile app distribution platform in the Russian market. The company gives local app marketers the unique opportunity to effortlessly run performance campaigns on millions of devices, from the moment a user first…

Leading mobile monetization and marketing company ironSource announced that it’s in-app bidding platform is now automatically open and available for all developers. In addition, the company announced that Facebook Audience Network is now in open beta, allowing any developer using the ironSource mediation platform to access one of the industry’s largest bidders, and utilize this demand source without any pre-approval necessary. “This is a really exciting step towards truly democratizing access to in-app bidding,” said Nimrod…

New product provides customers with a user-friendly and convenient protection offering, while creating a new revenue stream for telcos ironSource Aura, leading engagement platform for carriers and mobile OEMs, announced Aura Care, the latest product empowering carriers to create added value and a richer device experience for customers. Aura Care broadens the way device protection plans are accessed, purchased and delivered to phone owners, allowing them to easily purchase and activate these plans directly from their device,…

Company Revamps Management Module and Partners with Facebook Audience Network to Enable Game publishers to maximize their ad monetization and improve operational efficiency through real-time bidding Leading mobile marketing company ironSource today announced impressive growth and developments in its in-app bidding platform, LevelPlay. Facebook Audience Network will now be available in a closed beta on LevelPlay, opening up one of the industry’s largest bidders to the thousands of game publishers using ironSource’s…

ironSource Doubles Down on the Mobile Games Vertical With Its Own Publishing Arm for Ad-Based Games Leading mobile marketing company ironSource announced today the launch of mobile game studio Supersonic Games, a new company that will focus on publishing and developing ad-based games. By extending the services they offer developers, and becoming more deeply involved in creating and launching games, ironSource will also be able to add more value to all game developers already utilizing their platform. “This new offering…

Singular ROI Index Analyzes $6.3B in Ad Spend for 2.2B App Installs Across 550 Networks to Identify the World's Top Ad Networks for ROI in Mobile User Acquisition. TikTok has emerged from nowhere as one of the top platforms for advertising ROI, joining perennial leaders Google and Facebook. And Apple Search Ads shows its own emerging power: hitting all 12 top regional and vertical lists. TikTok almost literally exploded, with ad spend jumping 75X from May to November. Growing 614 million users in a single year can…

Aarki, a leading AI-enabled mobile marketing platform, is pleased to announce that it has joined the Singular Certified Partner Program! Joining the Singular Certified Program gives Aarki the opportunity to take a united stand with other industry experts, including Facebook, IronSource, Google Ads, Twitter, and more. By sharing their knowledge and experiences, Aarki will help develop a more transparent mobile marketing ecosystem where advertisers are open to working proactively with their partners, and each other.…

MAX by AppLovin becomes latest partner to work with Adjust to provide Ad Revenue reporting, changing the way gaming apps will monetize in 2020 and beyond  Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and…

IronSource, the mobile monetisation and marketing company, has just launched a brand new app that allows developers to use the company’s growth solutions and get an instant overview of their revenue and campaign performance. The app offers updates on performance in real-time. It includes insights on ad monetisation and user acquisition. This is particularly valuable for game app developers who are trying to keep up app tracking, analysis and adaption. Marketing Technology News: Retail Business Services Debuts Frictionless…

New app provides developers with effortless access to track an app’s growth on their mobile devices, in real-time. Leading mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides real-time data updates on the full growth loop…

New Investment by CVC Funds Will Allow Ironsource to Further Accelerate Both Organic and Inorganic Growth Leading mobile marketing company ironSource announced that CVC Funds have agreed to acquire a minority stake for over $400 million in the company. The partnership reflects a shared long-term vision to further strengthen ironSource’s position as a global market leader in the high-growth mobile advertising and mobile gaming technology markets and will serve to accelerate strategic growth. “As one of the world’s most…

IronSource describes CVC as “perfect partner” as it stays on track to gross $1 billion in 2019 Private equity firm CVC Funds has splashed out $400 million to acquire a minority stake in mobile marketing company IronSource. The move represents CVC Funds’ first technology deal in Israel and will serve to accelerate strategic growth. IronSource CEO Tomer Bar Zeev described CVC as the “perfect partner” for the company as it scales internationally. Founded in 2009 in Tel Aviv, IronSource focuses on developing monetisation…

CVC Funds has invested $400 million in mobile marketing firm IronSource to boost both organic and inorganic growth in the coming years. CVC Funds will take a minority stake in IronSource in exchange for the money, which means that IronSource has a substantial valuation. The deal makes IronSource one of Israel’s first unicorns, with a valuation over $1 billion. “As one of the world’s most respected private equity firms, CVC has a track record of successfully partnering with companies to drive global…

The programmatic and interactive advertising platform Mintegral announced the integration of its SDK into ironSource's ad mediation platform, with the aim of helping global publishers and developers monetize their mobile apps through Mintegral's Ad Platform on a large scale, especially within the APAC region. Once publishers and developers have integrated with Mintegral's SDK through the ironSource mediation platform, they will gain access to Mintegral's high-quality demand-side…

The Industry-First Tool Empowers Developers to A/B Test Monetization Strategies Directly Through the ironSource Platform Leading mobile monetization and marketing company ironSource announced the launch of its A/B testing tool for ad monetization. ironSource is the first and only mediation platform to enable app developers to instantly and effortlessly test multiple monetization strategies directly through their dashboard, and then make strategic decisions based on true comparative data. Currently, there are two…

App Publishers Gain Valuable Data Insights into LTV and ARPU with New Ability to Target and Retarget Budget on “Ad Whales” and Improve Cross Promotion Adjust, the industry leader in mobile measurement and fraud prevention, launched User-Level Ad Revenue reporting in collaboration with one of the world’s leading ad mediation platforms, ironSource. This release enables app publishers to measure revenue generated from users who engage with in-app advertising. User-Level Ad Revenue has been the missing ingredient that enables…

The Industry-First Tool Automates Bid Optimization Based off Both In-App Purchase and User-Level Ad Revenue Data Leading mobile monetization and marketing company ironSource announced the launch of its ROAS Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and reactive bidding on a user level. There are three main issues preventing…

Tal Shoham COO Mobile, ironSource Given the rapid transformation in programmatic advertising technologies, businesses are preparing for further disruptions in the mobile adtech industry. We spoke to Tal Shoham, COO Mobile at ironSource, to better understand the core tenets of modern mobile monetization technology and how it can improve in-ad experience.Tell us about your role at ironSource and the team/technology you handle. As the COO of ironSource’s mobile division, my focus is on building a long-term vision for…

Along with Programmatic Access to Premium In-App Video Inventory, Buyers Can Now Leverage In-App Interactive Ads; Initial Data Shows ironSource Inventory is 96% Viewable Mobile monetization and marketing company ironSource announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, a leading analytics and measurement company. Reaching 1.5B unique consumers a month, ironSource’s…