Marketing Technology Highlights of The Week: Featuring Automation Anywhere, SmartCommerce, DoubleVerify, Klaviyo and more!

How is AI bridging today’s marketing gap? And how do new martech/adtech systems enable better retail media opportunities? Find out more from this week’s martech highlight:

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MarTech Quote-of-the-Week!

AI synthetic content will enable companies to open new markets at scale with on-brand localized content. Authentic and Synthetic sounds like an oxymoron, but AI has already bridged this gap and empowers early adopters to outpace their competitors.

Scott Leatherman, Chief Marketing Officer at Veritone

Top MarTech News of The Week: 03rd October to 07th October

MarTech QnA with the Expert

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SEO is not just part of the marketing strategy. It plays a vital role in overall business strategy and must be a priority at all times. All departments must recognize the significant impact SEO has on the entire organization. On top of that, to have an accurate analysis of long-term consumer behavior, companies should maintain a solid search program regardless of macro conditions.

 Jim Yu, CEO at BrightEdge

MarTech Articles on Consumer Habits, Recession-Proof Marketing Plans, Optimizing Marketing Budgets and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 139: Decoding Enterprise Sales Fundamentals with Molly McKinstry, Head of Enterprise Sales, Calendly

 Episode 138: Marketing and Ops Tips for B2B Teams with Camela Thompson, VP Marketing at CaliberMind

 Episode 137: Sales and Revenue Ops Best Practices with Jamie Shanks, CEO of Pipeline Signals & Sales for Life

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