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AdTheorent Leverages SmartCommerce Click2Cart Solution to Facilitate Online Conversions

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, announced a partnership with SmartCommerce, provider of the only path to purchase built and optimized for the unique needs of the CPG category. Utilizing SmartCommerce's Click2Cart® Solution, AdTheorent enables digital ad functionality which allows consumers to seamlessly add products to retailer shopping carts, which helps combat cart abandonment and increases conversion rates…