The following press release corrects and replaces any previously published version.

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced LINE Today Hong Kong has selected Taboola to power ad module recommendations for LINE Today in the Hong Kong market.

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The LINE messaging app reaches more than 188 million global monthly active users and provides a wide range of services to its users. LINE Today serves as a news and content hub within the LINE app, which connects users with leading destinations for mobile news and content consumption in several countries. Taboola’s ad module recommendations will operate on LINE Today Hong Kong.

LINE Today Hong Kong will power recommendations by leveraging several Taboola innovations, including Taboola Feed, a seamlessly integrated feed that provides readers with personalised content for a more engaging experience, across the LINE Today Hong Kong home page and all of its articles.

“LINE has built an incredible mobile-first brand that places communication, content, and entertainment at the forefront,” said Adam Singolda, CEO and founder, Taboola. “Their massive reach particularly in the APAC region, coupled with our ability to recommend content ensures that people will receive quality news on their devices. We’re excited to bring discovery and recommendations to LINE Today Hong Kong, operated by one of the world’s most popular messaging apps, and unlock new ways for LINE Today Hong Kong to monetize.”

“Our goal has always been to bring people around the world closer to each other, to information, and to services,” said Hyunbin Kang, SVP, LINE Plus Corporation. “News readership plays an important part towards that goal, as it encourages people to read more about issues that surround them. Taboola’s team, technology and its expertise in recommendations made it the best choice for powering recommendations for our users in Hong Kong.”

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