Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a long-term partnership with Sliide, a leading mobile platform that drives engagement and monetization for mobile carriers, OEMs and publishers, powering billions of user interactions.

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Under the deal, Taboola will be the exclusive provider of content recommendations across Sliide’s offerings, which are embedded within tens of millions of mobile devices in 187 countries, the majority of which are in the U.S. These offerings live in several different formats integrated on-device at factory and in-app.

Sliide’s customers now have instant access to offerings such as Taboola Feed, a vertical-scrolling feed, enabling users to access more of the content they love, including articles and video. The feed offers a similar experience to scrolling through social media networks, encouraging visitors to stay engaged longer by providing targeted, relevant content.

With Taboola, Sliide can offer increased engagement and monetization options to its customers, sourced from Taboola’s long-term and exclusive relationships with more than 9,000 digital properties.

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“Mobile device manufacturers and carriers continue to look for ways to innovate,” said Corbyn Munnik, CEO, Sliide. “Part of that journey is having a constant eye towards how end user behaviors shift. The one constant is that news drives engagement. By partnering with Taboola to bring their vast network of news within our offerings, we’re making mobile a more attractive proposition for our customers through engagement and monetization, which has a direct impact on their bottom line.”

“Teaming with an innovator such as Sliide brings us closer to making news truly ubiquitous,” said Adam Singolda, CEO and founder, Taboola. “Their scale and access to the world’s largest carriers and manufacturers, coupled with our scale of publisher relationships are a great match. Sliide’s customers benefit with an ability to offer end users a massive publisher network that keeps users engaged, while supporting quality journalism.”

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