Unmetric Addresses Facebook’s Global Launch of View Ads for all Brand Pages

PRNewswire

July 2, 2018

Social Analytics Company Applauds News as Great for Transparency and Potential Growth in Social Advertising

Unmetric, an enterprise solution for branded content analysis and discovery, announced its position and readiness following Facebook’s announcement of its global launch of View Ads, a major step in the network’s ongoing initiative to increase authenticity and transparency for ads run and paid for by brand Pages.

Last December, Facebook started testing its View Ads feature in Canada, enabling anyone to see the ads a Page is running — even if the ads are not in the user’s News Feed. This applies to all advertiser Pages on Facebook — not just Pages running political ads. Facebook has now launched View Ads for all Pages globally, something it announced it would do ahead of the 2018 US midterm elections and in conjunction with the release of a searchable archive of all election-related ads on Facebook and Instagram in the US.

Also Read: Unmetric Partners With Noggin to Provide Crisis Managers With Actionable Social Intelligence

Lux Narayan

“The end of Dark Posts and opening of View Ads for all brand Facebook Pages is great for the industry both in terms of increased transparency and a potential catalyst for growth in social advertising as true share of voice becomes available and brands are driven to advertise more to keep pace with their competitors,” said Lux Narayan, CEO of Unmetric. “Ever since Facebook announced it was testing View Ads for brands in Canada, we have been following the available data closely. With the expansion of View Ads to all Brand Pages, we are exploring this new data and look forward to helping our clients make even better content and campaign decisions.”

Unmetric has always worked to provide clients with competitive insights on paid brand content. Unmetric’s Paid Post detection already provides marketers with a breakdown of any brand’s paid vs. organic Facebook and Twitter content with 96 percent accuracy, and the power to observe and compare audience engagement from post to post.

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.