IMS Digital Ventures, the venture capital arm of Asia’s leading digital transformation agency, announces the launch of a social and content platform in China that will enable consumers to authenticate organic products thanks to blockchain technology
“We’ve engineered the platform so that it takes into account the sophisticated Chinese consumer journey and provides an exciting ecosystem for audiences to interact and learn more about the benefits of wellness through organic lifestyle choices.”
The organic platform, OrgHive, empowers consumers to make the right purchasing decision thanks to a real-time database verification enhanced by blockchain technology
The inability of consumers to differentiate between authentic organic products, as well as lack of objective information available on the benefits of choosing organic, has proved a challenge for brands when engaging and selling to Chinese consumers. The organic platform overcomes these difficulties by enabling brands to effectively reach, engage, and convert audiences, thanks to a sophisticated AI algorithm that matches users with relevant content.
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Apart from verifying product certification, users can also publish reviews, share content, follow brands, and build their own following on the platform.
“Chinese consumers spend significant time researching brands or products online and rely heavily on peer recommendations and crowdsourcing,” explains Anastasios Papadopoulos, CEO of Integrated Management Systems (IMS) and IMS Digital Ventures. “We’ve engineered the platform so that it takes into account the sophisticated Chinese consumer journey and provides an exciting ecosystem for audiences to interact and learn more about the benefits of wellness through organic lifestyle choices.”
Increased transparency and effective marketing will empower brands to drive their success in China thanks to OrgHive
The platform will also enable brands direct access to these audiences through thoughtful and relevant communications. For example, brands who wish to join the platform can create their own microsite from which they can grow their following, send push notifications, and drive audiences to e-commerce channels.
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“This is a unique and exciting opportunity to share the future of the organic market in China,” states Anastasios Papadopoulos. “China’s surge in middle class consumers together with a consumer trend towards healthy lifestyle choices means there is a huge potential for market capture. For brands, we also provide a transparent and effective way to reach and convert customers in a fragmented and highly opaque digital landscape. By offering detailed insights to brands on platform analytics and user behaviour, we’re changing the rules of the game in China.”