Apart From its New Version of Zoho Sites Which Helps Users Build Websites with Advanced Customization Options, Zoho Launches Cloud App Integration Platform – Zoho Flow; Unveils Zoho PageSense: A Complete Website Testing and Optimization Software
Zoho launched a new version of its DIY website builder, Zoho Sites. The new, clutter-free interface offers a range of advanced features, including pre-built website sections, dynamic backgrounds imagery (videos and parallax images), and more page elements. This update also expands the customizations available in the product, allowing users better creative control over their design.
“This major release makes Zoho Sites a true no-code platform, helping users create beautiful websites by supporting all major design elements and features. With rich design layouts, templates and customization options, the new builder provides a tailored experience that caters to the website needs of any business category,” said Raju Vegesna, Chief Evangelist, Zoho Corp.
Highlights of the New Zoho Sites:
- Pre-built Website Sections: Zoho Sites now offers a selection of layout templates that help users structure and design web content. The templates cover various categories, such as Heading, Image, Icon, Newsletter, Box, Tab, Accordion and Carousel. Users can simply drag and drop the desired section into the page builder.
- More Page Elements: Additions to the Elements tray provide users with more creative tools for experimenting with their page design. The new page elements include Content Containers, Icons, and Dividers.
- Dynamic Backgrounds: Users can now add videos and parallax images to the background of a webpage. By placing compelling visual imagery behind static page content, users can create a more engaging and immersive browsing experience.
- Access Restriction: Users can make their website private and manage their website’s visibility from both the public and within the organization.
- Quick customization pop-up: Whenever users add an element or section, a pop-up offers them design and formatting options to personalize content layout and properties. The tools in the pop-up are layout-specific, which makes customization quicker and more precise.
- New UI: The new look and feel of Zoho Sites strikes a balance between clean design and robust usability. Navigating within the website builder is straightforward, and all integrations are just a click away.
- Integrations with Zoho and third-party products: Users can get to know their audience better by using integrations with Zoho SalesIQ, Zoho CRM, Zoho PageSense and Zoho Campaigns. These integrations allow website owners to engage with visitors via live chat, collect user data via forms, observe visitor activity via Zoho PageSense and keep visitors in the know via newsletters.
Zoho Also launched Zoho PageSense — a website optimization software that provides insight into visitor behavior patterns, and assists businesses achieve higher website conversions, earn greater profits, and witness accelerated growth. Available immediately, Zoho PageSense offers a combination of A/B Testing coupled with Forecasting, Heatmaps, Funnel Analysis, and other features that empower marketers with necessary data to make decisions about the placement, content and design of every website element.
Zoho PageSense introduces industry-first functionality with Forecast. Powered by proprietary machine-learning algorithms, Forecast can estimate the trend an A/B test might take before the test’s actual completion. Forecast gives marketers the flexibility to make decisions about the web page at any given instant to boost website conversions.
Sridhar Vembu, CEO, Zoho Corp, explained, “The aim of Zoho has always been to solve complex business problems with simple software. Zoho PageSense was born of that vision. A single application that does the job of multiple tools, Zoho PageSense provides businesses with all the data they need to increase their website conversion rate.”
Zoho PageSense highlights include:
- Heatmaps: This feature visually highlights the clicking and scrolling pattern of a visitor on the website. This shows if the visitors are interacting with the webpage in the desired way.
- Funnel Analysis: Given the web page order (Homepage, Pricing page and Contact Us page), Funnel Analysis shows the visitor count and drop-off value of each page in this flow.
- Website testing tools: A/B Testing and Split URL Testing are particularly helpful before implementing website layout changes for improving user experience and, by extension, boosting revenue. Marketers can create and test variations of website pages across desktop, tablet and mobile devices.
- Forecast: This functionality traces the probable conversion rate that every variation, part of the A/B test, can achieve. It also declares the estimated visitor count, improvement in performance and statistical significance required to reach the predicted conversion rate for the successful completion of the test.
- Zoho and third-party integrations: Zoho PageSense currently integrates readily with Zoho Sites. Third-party integrations include Google Analytics, Google AdWords, KISSmetrics, Mixpanel, and Clicky. More integrations with products from Zoho and other vendors are planned.
- Chrome extension: With its Chrome extension, Zoho PageSense offers the facility to conduct tests and run heatmaps on pages behind login.
Zoho PageSense when combined with Zoho’s array of marketing products, makes Zoho a single ecosystem for carrying out all marketing activities. It does so by interconnecting data from multiple applications and streamlining the website optimization process.
Zoho Flow is a drag-and-drop integration platform that allows users to create flexible workflows between cloud applications. By automating information exchange across apps, Zoho Flow helps users cut manual tasks from their business processes.
The user interface of the product has been designed to provide a unified visual representation of its elements. Zoho Flow even offers a comprehensive set of pre-built workflow templates that users can activate straight away.
“Most companies depend on multiple apps to manage their business functions. But the integrations needed to coordinate these functions efficiently are often too complicated for them to build by themselves,” said Vembu, adding, “With Zoho Flow, we’re letting businesses build inexpensive integrations without having to depend on technical help.”
Inside Zoho Flow
- User-friendly builder: The workflow builder removes most of the complexity or limitations usually faced when building integrations. Users can connect their apps by dragging and dropping them into the builder. They can make edits in their workflow, and rearrange actions to quickly adapt to their dynamic business needs. Workflows are displayed visually, helping users plan and design their processes more efficiently.
- Triggers, actions, and connections: Each workflow (called a Flow) consists of a trigger and one or more actions. A trigger is an event that sets the workflow in motion, and an action is the task that follows. For example, users can set a workflow in motion when a new ticket is created in their helpdesk software (the trigger), and automatically sends an alert message to their team’s communication channel (the action).
- Logic and custom functions: The powerful set of logic functions that the platform offers can be used to introduce branching, add time-based actions, and drill down to the finest variable in the workflow. To further fit their integration needs, users can code custom functions using Deluge, Zoho’s own programming language, which has 500 millions lines of code written by over 50 thousand programmers. For example, consider a workflow that’s initiated when a ticket is received. A user can insert custom code to identify the nature of the ticket (positive, neutral, or negative), and then add decision branches to forward it to a specific communication channel accordingly.
- Sharing and collaboration within the organization: Zoho Flow lets users collaborate with their teams on building Flows, so teams can save time and effort otherwise spent on keeping up with each other’s progress and orchestrating their functions together. Zoho Flow allows users to be part of multiple team accounts too.
- Analytics and history: The Zoho Flow dashboard presents key metrics about live, paused and draft Flows, enabling users to monitor and analyze all their processes at a glance. To further understand when and how their workflows executed, users can also view the entire history of their Flows.
- Business apps and Flow gallery: Zoho Flow features over 90 web applications for users to choose from. It also offers more than 200 templates called Flows that cover important automations from across different businesses in the industry. Users can install the Flows in their account, either using them as they are or modifying them to meet specific needs.