Acclaro, a leading provider of content intelligence solutions that helps brands communicate with purpose, precision and global impact, announced the launch of Acclaro Multimedia Orchestration, a purpose-built, AI-powered solution set to transform how organizations localize and distribute multimedia content.

Acclaro Multimedia Orchestration combines leading AI-powered technologies with the company’s human expertise in localization, translation, subtitling, dubbing, lip syncing, and voiceover.

The multimedia localization market is projected to nearly double by 2035, growing from approximately $4 billion to nearly $7.5 billion, with industries including sports, news, live events, education, training and e-Learning, and worship, seeking scalable ways to reach global audiences via multiple channels including websites and social media.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

Acclaro Multimedia Orchestration combines leading AI-powered technologies with the company’s human expertise in localization, translation, subtitling, dubbing, lip syncing, and voiceover. By integrating AI into Acclaro’s existing services, organizations can now localize multimedia more efficiently, and across a broader range of global distribution channels, making multilingual content delivery fast, accurate, and scalable.

The holistic solution supports every stage of multimedia globalization across video, audio, and image formats, for both pre‑recorded and live content. Flexible workflows range from fully human‑driven to fully AI‑automated, enabling organizations to tailor localization approaches to their quality, speed, and scale requirements.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

Key features include:

• Subtitling with AI-driven translation into 100+ target languages in real-time.
• Dubbing, Voice Cloning and Audio Separation for multilingual audio content.
• Voiceover from transcription to recording to quality assurance testing.
• Lip Synching across multiple languages.
• Video Personalization for end-to-end video production workflows, from ideation to distribution.
• Creative Asset Localization enabling organizations to translate images and design files with AI-powered layout adaptation and collaboration tools.

With support for more than 100 language combinations, the solution delivers high accuracy even while maintaining synchronization with live video streams.

“Organizations today need more than fragmented AI tools to meet the growing demand for global multimedia, rather a single comprehensive and powerful solution that localizes content across every format, channel, and audience,” said Russell Haworth, CEO of Acclaro. “Acclaro Multimedia Orchestration localizes multimedia content with exceptional accuracy and scale, enabling an authentic connection with audiences while opening up new opportunities for growth, engagement, and revenue.”