Duration Media’s Viewability as a Service™ is a Finalist in Two Categories of The Drum Awards for Digital Advertising

Fast Growing Ad Tech Solutions Company Recognized By Prestigious Media Jury for Best Overall Technology for Programmatic Trading and Best Sell Side Innovation

Duration Media, a global ad tech software company that builds incremental revenue solutions for premium publishers announced today that they are a finalist in two categories, Best Overall Technology for Programmatic Trading and Best Sell Side Innovation, in The Drum Awards for Digital Advertising 2021. The winners of this prestigious worldwide competition will be announced at The Drum Awards for Digital Advertising ceremony on March 25th, 2021 at 4pm GMT.

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The Drum Awards for Digital Advertising recognize the best of digital media in advertising, the most effective technological innovations, and the people behind them. This year’s jury included senior brand and agency leaders from Group M, Accenture, IAB, CNN, ITV, Vodafone, CondeNast, Google, News Corp, Walt Disney, Amazon Advertising, Publicis and many more. The Co-Chairs for the 2021 Drum Awards are Christian Juhl, Global CEO, GroupM and Amir Malik, managing director, growth marketing, Accenture.

“We are very proud of this prestigious recognition of VaaS™ by such a stellar group of brand and agency executives who make up The Drum Awards for Digital Advertising jury,” said Andy Batkin, CEO of Duration Media. “As we are focused on building world class revenue solutions for premium publishers it is an honor and a huge accomplishment for us that the jury acknowledged the quality of our product : VaaS™ – Viewability as a Service™. We are thrilled that Duration Media has been included as a finalist for these prestigious awards along with other well known digital media peers in the categories of Best Overall Technology for Programmatic Trading and Best Sell Side Innovation. No doubt this recognition will reinforce our mission and commitment to deliver ad tech viewability solutions to both the buyers and sellers side of premium digital media,” concluded Batkin.

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Here are the category descriptions and the criteria that the judges evaluated:

Best Overall Technology for Programmatic Trading

We are looking to reward the best technology solution out there.

Judges want to see how your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results etc. Please show your impressive figures as evidence of why your technology should win this award.

Best Sell Side Innovation

Entries should demonstrate a great awareness of client needs, creative use of media, formats and great results.

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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