• Likes
  • Followers

MarTech Series MarTech Series - Marketing Technology Insights

  • Home
  • News
  • Interviews
  • Insights
    • Guest Authors
    • Staff Writers
  • MarTech RADAR
    • A
      • Account Based Marketing
      • Advertising Trends
      • Affiliate Marketing
      • AI/ML
      • Analytics
      • Apps for Business
      • Audience Data
      • Audio advertising
      • Augmented Reality
    • B
      • B2B Data
      • Behavioral Marketing
      • Brand Safety
    • C
      • Content Management
      • Content Marketing
      • Content Syndication
      • Customer Acquisition
      • Customer Data Platforms
      • Customer Experience Management
      • Customer Identity Management
    • D
      • DaaS
      • Data Hygiene
      • Data Management Platforms
      • Data Visualization
      • Digital Asset Management
    • E
      • E-Commerce and Mobile Commerce
      • Email Marketing
      • Entertainment
      • Events Promotion
    • G
      • Guest Authors
    • I
      • Identity Management
      • In App Marketing
      • Influencer Marketing
      • Intelligent Assistants
      • Interactive Content
      • Interviews
    • M
      • Marketing Attribution
      • Marketing Automation
      • Marketing Clouds
      • Marketing Intelligence
      • Martech Budgets
      • MarTech Expert Series
      • MarTech Videos
      • MartechSeries
      • Messaging
      • Mobile
      • Mobile Advertising
      • Mobile Marketing
    • N
      • Native & Programmatic Advertising
    • P
      • People-Based Marketing
      • Predictive & AI
      • Predictive Marketing
      • Privacy and Regulations
      • Programmatic Email
    • R
      • Recommended
    • S
      • Sales & Marketing
      • Sales Analytics
      • Sales Enablement
      • Sales Intelligence
      • Social Commerce
      • Social Media Advertising
      • Social Media Marketing
      • Social Media Monitoring
      • Social Media Platforms
      • Speech Recognition
      • Staff Writers
    • T
      • Technology
      • TV Advertising
    • U
      • Unified Communications
    • V
      • Video
      • Video Advertising
      • Video Interview
      • Video Marketing
      • Video Platforms
      • Voice Search
    • W
      • Website Analytics
      • Whitepapers
  • Resources
  • Services
    • Editorial
    • Lead Generation
    • Events
MarTech Series
  • Home
  • Marketing Intelligence
  • Advertising Trends
  • Naviga Acquires RSG Media To Expand The Capabilities Of Its Innovative Content Engagement Platform

Naviga Acquires RSG Media To Expand The Capabilities Of Its Innovative Content Engagement Platform

Advertising TrendsCustomer Experience Management
By prweb On Apr 6, 2021
Naviga Acquires RSG Media To Expand The Capabilities Of Its Innovative Content Engagement Platform
Share

The addition of RSG Media adds content rights management, audience growth and advertising revenue optimization to Naviga’s digital solution set and further diversifies its global media portfolio

Naviga Inc., a leading provider of software and services powering media-rich industries, today announced it has acquired RSG Media, a New York City headquartered media-tech supplier whose customers include industry-leading TV networks, studios, distributors, VOD & OTT services and brand licensors located in 170+ countries.

Marketing Technology News: Nativex Earns Privacy Certification From ePrivacy

RSG Media’s solutions leverage deep analytics and expert advisory services to enable customers to manage their rights, license their content and assets globally, grow their audience, and optimize their advertising revenue. Its dedication to the future of software, technology, and artificial intelligence has allowed RSG Media to deliver real-world improvements that drive the evolution of the media ecosystem. Naviga’s acquisition of RSG Media will enable RSG Media to expand its offering through inclusion in the Naviga Content Engagement Platform. RSG Media broadens Naviga’s base of leading media properties to include Discovery, NBC Universal, ViacomCBS and WarnerMedia.

“The addition of RSG Media supports Naviga’s mission to expand our global media footprint of easy to use, scalable solutions focused on the entire content lifecycle and the success of our customers,” said Scott Roessler, Naviga CEO. “The ability to deliver content directly to consumers has repositioned rights management to the center of the media value chain and RSG Media will help solidify Naviga as a trusted industry leader for monetizing our customer’s content rights to their fullest potential.”

This acquisition widens Naviga’s global media presence, further expanding the company into adjacent markets with enterprise grade software trusted by industry leaders, including the four major sports leagues in the United States, while still maintaining the company’s focus on content engagement. This combination of Naviga and RSG Media also creates the leading rights platform in the $31 billion sports licensing market — an industry that is expected to grow to $48 billion by 2024 according to Zion Market Research.

“At RSG Media, we believe in the value of art and science with respect to delivering radical insights and deeper connections,” said Mukesh Sehgal, RSG Media CEO. “We are excited to be joining Naviga, who is on the forefront of utilizing next generation technology to provide software and services to the global media industry.”

Naviga also recently announced the acquisition of Miles 33, a leading software supplier for media, corporate and agency customers, expanding its presence in the United Kingdom, Benelux, Italy and the Asia Pacific region. This acquisition, in combination with RSG Media, highlights Naviga’s commitment to empowering content owners to realize the full potential of their most valuable asset.

Naviga was advised by E&Y and Kirkland Ellis. RSG Media was advised by Rockdale Partners and Hoberman Law Group.

Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer

Capabilitiescontent engagement platformdistributorsindustry-leading TV networksInnovative Content Engagement PlatformmartechNavigaNewsRSG MediastudiosVOD & OTT
Share
prweb

PRWeb is the leader in online news distribution. It provides a highly effective way for organizations to distribute news, increase visibility and attract customers.

Prev Post

Shutterstock Names Meeckel Beecher as Head of Diversity, Equity and Inclusion

Next Post

Fyllo Raises $30M Series B; Adds Aperture CEO Peter S Kraus to Board

You might also like More from author
Sales & Marketing

Coalesce Strengthens Executive Leadership Team with Appointment of Chief Revenue…

Privacy and Regulations

ShardSecure Announces Tech Alliance with Entrust for Advanced Data Protection

Video

Brandlive Adds New Video Tools to Enterprise Video and Events Platform

Customer Experience Management

NICE and Cognizant Announce Strategic Partnership For Digital Customer Experience…

Prev Next

Popular Posts

Klaviyo Releases Q4 2022 Business Trend Recap

Jan 27, 2023

TrustRadius Enables Buyers With Comprehensive Technology…

Jan 6, 2023

Robocalls Top 50.3 Billion in 2022, Matching 2021 Call…

Jan 5, 2023

Orbee Enhances First-Party Identity Resolution and…

Jan 25, 2023

Context Analytics Introduces Private Company Database

Jan 9, 2023

AI Content Platform MetatronAI.com Announces New Features…

Jan 24, 2023

CommerceNext Announces Majority Investment From CloserStill…

Jan 16, 2023

Amagi Announces Its New Development Center in Croatia

Jan 12, 2023

Hypori, Inc. Secures Series B to Redefine Zero-Trust BYOD

Jan 18, 2023
Follow us
About Us

MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

Interested in our Customized Editorial Services?

Quick Links
  • News
  • Interviews
  • Insights
  • MarTech RADAR
  • Resources
  • Events
  • Contact Us
Visit Our Other Sites

AiThority
TechHR Series
Global Fintech Series
SalesTechStar
iTechnology Series
Follow us
Brought to you by iTech Series
For News and Announcements write to: news@martechseries.com
For Sales, write to: contact@martechseries.com

Copyright © 2023 MarTech Series. All Rights Reserved. Privacy Policy

buy modafinil online where to buy modafinil
  • Home
  • News
  • Interviews
  • Insights
    • Guest Authors
    • Staff Writers
  • MarTech RADAR
    • A
      • Account Based Marketing
      • Advertising Trends
      • Affiliate Marketing
      • AI/ML
      • Analytics
      • Apps for Business
      • Audience Data
      • Audio advertising
      • Augmented Reality
    • B
      • B2B Data
      • Behavioral Marketing
      • Brand Safety
    • C
      • Content Management
      • Content Marketing
      • Content Syndication
      • Customer Acquisition
      • Customer Data Platforms
      • Customer Experience Management
      • Customer Identity Management
    • D
      • DaaS
      • Data Hygiene
      • Data Management Platforms
      • Data Visualization
      • Digital Asset Management
    • E
      • E-Commerce and Mobile Commerce
      • Email Marketing
      • Entertainment
      • Events Promotion
    • G
      • Guest Authors
    • I
      • Identity Management
      • In App Marketing
      • Influencer Marketing
      • Intelligent Assistants
      • Interactive Content
      • Interviews
    • M
      • Marketing Attribution
      • Marketing Automation
      • Marketing Clouds
      • Marketing Intelligence
      • Martech Budgets
      • MarTech Expert Series
      • MarTech Videos
      • MartechSeries
      • Messaging
      • Mobile
      • Mobile Advertising
      • Mobile Marketing
    • N
      • Native & Programmatic Advertising
    • P
      • People-Based Marketing
      • Predictive & AI
      • Predictive Marketing
      • Privacy and Regulations
      • Programmatic Email
    • R
      • Recommended
    • S
      • Sales & Marketing
      • Sales Analytics
      • Sales Enablement
      • Sales Intelligence
      • Social Commerce
      • Social Media Advertising
      • Social Media Marketing
      • Social Media Monitoring
      • Social Media Platforms
      • Speech Recognition
      • Staff Writers
    • T
      • Technology
      • TV Advertising
    • U
      • Unified Communications
    • V
      • Video
      • Video Advertising
      • Video Interview
      • Video Marketing
      • Video Platforms
      • Voice Search
    • W
      • Website Analytics
      • Whitepapers
  • Resources
  • Services
    • Editorial
    • Lead Generation
    • Events