Sales Leader Tapped to Guide Strategy for Continuing Growth with Enterprise Brands in Consumer Products and Packaged Goods, Food and Beverage, and Financial Services

Tiger Pistol, the developers of the Collaborative Advertising Platform™ that makes high performance social advertising simple and scalable for brands and their channel partners, announces the addition of Donny Dye as their Senior Vice President of Sales & Marketing and a member of the Executive Team.

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“Donny adds unparalleled value to the Tiger Pistol team with his immense experience in the digital advertising industry, his innovative vision, and his ability to foster new relationships,” said Paul Elliott, CEO, Tiger Pistol. “Donny’s greatest strength lies in his ability to discover and address brands’ needs and goals head on with incredible follow-through to ensure their success is achieved.”

Prior to joining Tiger Pistol, Donny spent over 6 years at Simpli.fi, as the VP of Sales, working with brands and agencies to reinvent media buying with programmatic strategies. Once Simplifi was acquired, Donny left to found Quota NYC, a company that partners with startups to build sales systems that scale efficiently. His approach to sales and marketing is grounded in the belief that the best innovation occurs when technology companies and brands work together to meet a dynamic market.

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“Tiger Pistol is in the unique position of empowering brands to connect with their local partners while also enabling shoppers to purchase any way they want,” said Dye. “Too many times marketers are told that collaborating with their local partners is too complex or can’t be done. This could not be further from the truth. Not only is this collaboration the core of the Tiger Pistol platform, but we also believe it is vital to capture modern local shoppers who are now purchasing via curbside pickup, in-store, delivery, and directly from the brand. Tiger Pistol gives brands a true local connection to where they are sold and in turn connects to their consumer. There is simply no replacement for this level of collaboration, and the results speak for themselves.”

“Donny excels at building high performance teams and fostering new sales opportunities that align with Tiger Pistol’s business goals and contribute to our aggressive growth,” said Elliott. “An enthusiastic, dynamic leader, I am confident Donny will continue to elevate Tiger Pistol’s sales and marketing efforts with strong leadership and innovative problem-solving.”

Since Dye joined the company, Tiger Pistol has already grown its enterprise brand client roster by more than 50% and is on track to publish more than 500,000 collaborative advertising campaigns in 2021.

Donny holds a B.A. in Business Administration and Marketing from Georgia Southern University. He lives in New York City with his wife and two children.

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