Sounder Will Provide Podcast Content Discovery Tools to the Independent Advertising Agency, Identifying Brand-Safe, Relevant Inventory for Its Advertising Clients

BAM Strategy, a leading independent digital marketing agency with locations in Montreal and Brooklyn, announced a new partnership with Sounder, an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content. Sounder will provide market intelligence tools and contextual insights to the agency, and they will leverage Sounder’s Audio Data Cloud to help BAM Strategy’s clients identify brand-safe, relevant audio placements for advertising campaigns.

“Sounder helps us find highly relevant podcast inventory we wouldn’t have known about or been able to target previously,” said Adam Muscott, SVP of BAM Media.

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BAM Strategy plans to integrate Sounder data and technology into its customer journey, media planning and contextual targeting strategies, providing greater insight and transparency to its clients across a wider range of content than previously possible.

“As audio evolves from a digital perspective, it has more intelligent ways for us to target, and Sounder’s technology is a key part of that,” said Adam Muscott, SVP of BAM Media. “We see ourselves as extensions of our brand clients, and want to help our brands find the most relevant, brand-safe and brand-suitable content in which to place their message. Sounder helps us find highly relevant podcast inventory we wouldn’t have known about or been able to target previously.”

Sounder’s Audio Data Cloud leverages proprietary speech recognition technology and powerful AI/ML models to provide auto-generated episode ratings, full transcripts, keywords, summaries, topics, and more across a vast catalog of content. This actionable data allows marketers to gain a deeper understanding of potentially relevant audio content to target. Sounder’s brand safety solution is based on both GARM and IAB industry standards.

“This partnership, our first with a leading advertising agency, creates a better outcome for marketers, audio publishers and listeners alike. By connecting brands with previously hard-to-discover content, we are opening up new opportunities for everyone involved,” said Sounder CEO and Co-founder Kal Amin. “We are proud to help power this new capability for BAM and its clients.”

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