Purcell has guided marketing efforts at pharma, chemical, industrial, healthcare IT, and software companies

Accomplished marketer Michael Purcell has joined Chief Outsiders — the nation’s leading “Executives-as-a-Service” collective of fractional chief marketers – to bring his seasoned, energetic, and insightful approach to the small and mid-market companies that are seeking new standards of market-driven growth.

At Chief Outsiders, Purcell will work alongside more than 80 part-time CMOs in helping to align client companies with contemporary go-to-market strategies on a per-need basis. Purcell joins Chief Outsiders after having developed and executed innovative and sustainable growth strategies for companies in the pharma, chemical, industrial, healthcare IT, and software fields.

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Some notable career highlights:

• Leading marketing efforts for the process instrumentation division at Danaher, Purcell drove an immediate and sustained 6 percent increase in revenue by instituting a new channel pricing strategy.
• As VP of Marketing & Program Operations at United States Pharmacopeia, Purcell oversaw the launch of a digital marketing campaign that led to a 500 percent increase in web traffic and 15,000 engagements per month.
• As VP of Strategy & Corporate Development at J.M. Smith Corporation, Purcell was a member of a team that helped complete a $40 million healthcare IT acquisition; he also improved product development and customer onboarding processes by 50 percent.
• As a global industrial marketing lead with GE, he developed a $1 billion revenue pipeline for GE Energy equipment and services in the global chemical industry by executing a highly targeted and data-driven marketing program focused on new capital investment projects and O&M opportunities.

“With global leadership and P&L accountability experience in varied functional roles, Michael drives profit growth by elevating marketing, business operations, corporate strategy, M&A, product management, sales, project management and commercialization,” said Slade Kobran, Managing Partner of Chief Outsiders’ Northeast Team.

Purcell earned his MBA in Finance & Strategic Management at the University of Chicago, and holds a B.S. in Chemical Engineering from Purdue University.

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