IPG Mediabrands announced that Lynn Lewis has been elevated to Global Chief Marketing Officer, effective immediately. Formerly the U.S. CEO of global network agency UM, Lewis will retain her role as the agency’s Global CMO while taking on the position of Mediabrands Global CMO, where she will lead all marketing efforts for Mediabrands. Lewis will report to Daryl Lee, Global CEO of Mediabrands.

Marketing Technology News: MarTech Interview with Christy Marble, Chief Marketing Officer at Pantheon 

“It is an exciting and critical time for media, with our clients looking for best-in-class partnership to navigate an increasingly complex marketplace to grow their businesses”

“Lynn is an icon and a role model in our business,” said Lee. “She is a talented marketer who is deeply connected to the positive forces of change in our industry. As Mediabrands looks to amplify the power of media to do good in the world, Lynn will be a critical leader in making our voices heard even louder on behalf of our clients, and the communities they serve.”

As IPG Mediabrands CMO, Lewis will define, align, and activate Mediabrands’ marketing activities around the world including key initiatives around media responsibility, DE&I and sustainability in media. She will be responsible for working across all brands, regions, and capabilities to ensure that Mediabrands delivers on its purpose to be the most progressive media and marketing solutions company in the world.

“It is an exciting and critical time for media, with our clients looking for best-in-class partnership to navigate an increasingly complex marketplace to grow their businesses,” said Lewis. “I’m invigorated by the opportunity to work closely with Daryl and the entire Mediabrands leadership team to help shape the network’s next chapter.”

Under Lewis, UM’s revenue and profitability has grown exponentially, winning clients such as Levi’s Strauss & Co., CVS/Aetna, EJ Gallo, Enterprise Holdings and Storck USA. Lewis launched several core agency capabilities including its growing Shopper Practice, a pillar of UM’s Futureproof foundation to unlock growth opportunities through data-driven solutions for clients. Lewis has also made significant contributions to UM’s culture, overseeing the launches of its Diversity, Equity & Belonging (DEB) Council and its CSR arm, Better World. Her exceptional leadership resulted in UM being awarded Adweek’s 2019 U.S. Media Agency of the Year, landing back-to-back placements on AdAge’s Best Places to Work lists in 2019 and 2020, and being named She Runs It’s 2021 Outstanding Company for Working Mothers.

Marketing Technology News: IPG Mediabrands Strikes Exclusive Deal with NewsGuard to Go Beyond Website Ratings to Rate…