Acquisition Bolsters Advantage’s Momentaware Geo-Location Data Product, Which Helps Define and Predict When and Where People Shop, and Drive Conversions
Advantage Solutions (Advantage) announced its acquisition of Jun Group, an industry-leading mobile video advertising company. Jun Group’s mobile software platform will enable Advantage to help clients access and advertise to tens of millions of consumers in brand-safe environments. Terms of the transaction were not disclosed.
Jun Group’s mobile technology reaches consumers where they increasingly spend their time: in mobile applications. The company creates custom audience segments from opt-in poll questions. It then delivers beautiful, full-screen digital ads on smartphones, tablets, and laptops/desktops.
Advantage has been steadily building its own advanced shopper marketing audience product, known as MomentAware, which uses real-time geo-location data to help brands and retailers scale consumer engagement and deliver results to the bottom line. Adding Jun Group’s platform into the mix now enables the company to deliver tailored messaging across screens to customers who are most likely to take action.
“Jun Group’s mobile technology enhances our ability to reach the right people, at the right times, with the right messages,” said Jill Griffin, President of Advantage Marketing Partners. “This partnership instantly places Advantage at the forefront of multi-channel, holistic marketing that’s based on consumer preference and personal interest.”
Clients of both companies will enjoy the benefits of truly consumer-centric advertising that’s both highly targeted and works seamlessly across channels.
“How and where someone finds your message is as important as the message itself,” said Jun Group CEO Mitchell Reichgut. “We consistently outperform the industry by finding the right people and putting them in control of the ad experience. Together with Advantage we’ll extend this concept into a true, 360-degree marketing platform that delivers exceptional value for advertisers, and for their customers across multiple channels and locations.”
Recommended Read: MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow