Announcing New Future of Mobile Attribution Institute to be Led by Kochava Under MMA; Kochava CEO Named to MMA Global Board of Directors
Charles Manning joins industry leaders of the Modern Marketing Association
Kochava Inc. the industry leader providing real-time data solutions for mobile and connected devices, announced the appointment of CEO, Charles Manning, to the Global Board of Directors of the Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry. Kochava will bring leadership and value to MMA members as head of the new Future of Mobile Attribution Institute, with particular guidance on combating fraud. Manning will serve a two-year term on the board.
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“The MMA is positioned to drive and shape the future of marketing,” said Greg Stuart, CEO, MMA. “With all data pointing to the continued explosive consumer usage of mobile devices and tablets, mobile is without question an incredibly powerful marketing communications channel for marketers. The addition of a seasoned measurement and data expert like Charles to the board helps us continue to provide the latest insights about technical solutions to mobile attribution and fraud for our 800 members worldwide. Specifically, Kochava’s unique strength in combating mobile ad fraud, for example, is the type of expertise we want to share with our members and the industry.”
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“Joining the MMA was important to us because of their influence in the industry, driving marketers forward with a clear dedication to best practices, education, and data responsibility,” said Manning. “We’ve had a positive working relationship thus far and are pleased to be invited to join the board and also to become a member company. Kochava is dedicated to helping marketers get to the truth in their data so they can most effectively connect to their customers. The MMA and our philosophies are aligned, and we are excited to provide leadership to their members, especially in the area of fraud education and protection.”
Kochava will be present at even more MMA events than in the past, and looks forward to deepening relationships with the CMO’s and other member companies who continue to learn and grow through this group.
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