New Partnership and Mobile Technology Will Enable Organizations to Improve the Event Attendee Experience with Stronger Engagement and Collection of Relevant, Actionable Data
Community Brands, the leading provider of cloud-based software solutions for associations, nonprofits, schools and faith-based groups, announced that the company has entered into a partnership with Pathable, an industry-leading mobile event app for meetings, conferences and tradeshows. The partnership with Pathable and its mobile event app technology (along with the recent acquisition of Expo Logic, an event technology company) further strengthens the Community Brands event management suite as an end-to-end solution.
Pathable’s mobile event app technology will provide API integrations to Community Brands technology platforms. The combination will allow Community Brands customers to pull membership data from association management software systems into Pathable’s mobile event app, maximizing attendee engagement and optimizing networking opportunities before, during and after events through the digital channel, while improving the return on sponsor and exhibitor investments.
“This partnership is between two companies dedicated to delivering the greatest value to their customers for strategic meetings management programs and the attendee experience,” said Jordan Schwartz, CEO of Pathable. “We know the attendee experience shouldn’t stop and start within the event dates. So, with the Community Brands all-in-one event solution, we will help event planners throw the most rewarding event possible and help attendees make meaningful and lasting connections.”
Pathable’s mobile event app technology includes a dedicated Event Happiness Manager for each show. This will help each organization’s event team build out a customizable, online agenda, along with private meeting scheduling, interactive trade show experiences, gamification, event marketing, continuing education, badge scanning, social networking and lead retrieval.
“We are excited to partner with Pathable to bring innovative, end-to-end event technologies to our customers,” said Melea Guilbault, Vice President, Channels and Alliance Partners, Community Brands. “Pathable’s application complements our strategic focus on increasing the value of our customers’ events and improving the attendee experience while boosting engagement. We look forward to our joint efforts redefining the way organizations use mobile event management.”
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