Medallia, the leader in customer and employee experience and engagement, announced that it has been recognized as the 2021 ServiceNow Americas App Development Platform Partner of the Year. This award recognizes Medallia for excelling in App Development and ratings, building their Apps on the Now Platform, and overall growth.

Marketing Technology News: MarTech Interview with Heidi Bullock, CMO at Tealium

“This is a testament to our growing partnership with ServiceNow and we look forward to building future game-changing solutions that enable our customers to deliver exceptional customer and employee experiences.”

The ServiceNow Global Alliances and Channel Ecosystem (ACE) organization recognizes the achievements of best-in-class partners who have successfully contributed to ServiceNow’s growth through transformative practices in business, technology and customer success. This year’s awards are based on partner performance in 2020 and evaluate a combination of attributes that include revenue contribution, product line expansion, workflow and skills growth as well as business innovation or transformation.

Marketing Technology News: IAB and PwC Outlook 2021 Report Urges Digital Ecosystem to Reset Consumer Value Exchange

This award was presented at ServiceNow’s Americas Digital Partner Awards event on Thursday, February 25, 2021.

Medallia enables organizations to deliver extraordinary in-the- moment customer and employee experiences by capturing signals from daily journeys including in person, on calls and digital channels, video, mobile and social interactions and applying AI and machine learning to identify revenue-impacting risks and opportunities. The software automatically reveals predictive insights that help organizations reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions.

“Medallia is honored to receive this recognition from ServiceNow,” said Steve Vierra, senior vice president of channels and alliances at Medallia. “This is a testament to our growing partnership with ServiceNow and we look forward to building future game-changing solutions that enable our customers to deliver exceptional customer and employee experiences.”

ServiceNow last year empowered its global partner ecosystem to grow and accelerate customers’ digital transformation journeys as companies adjust to the way we will work in the future. Through new programs, partners are better positioned to grow their ServiceNow practices and managed services offerings and deliver greater value to customers.

Marketing Technology News: Netflix’s Biggest Competitor is Disney+ in SVOD Business