CLPS Incorporation, today announced an upgraded digital marketing solution with technology-powered and data-driven features.

CLPS has been committed to promoting digital transformation integrated with secure, smooth, and efficient IT systems. The growing demand for customized and innovative marketing model has pushed CLPS to further enhance its digital marketing solution to achieve client’s business goals prompted by improved marketing performance metrics.

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Many enterprises have seen growing online customer activity and engagements as a result of the COVID-19 pandemic, creating a sense of urgency for digital transformation. Moving forward, enterprises are accelerating digital marketing as a strategy to address the requirements of the expected trends including digital touchpoint, customer acquisition across digital platform, and customized value proposition. CLPS’s “technology+data” digital marketing solution which covers operation services through the utilization of marketing accounts, private online traffic, and media coverage, among others, serve as the major selling point for industry verticals such as in banking, wealth management, e-commerce, and automotive. By leveraging a user’s data activity, it enables enterprises to reduce marketing costs while gaining more customers. It also improves a user’s engagement and loyalty, which will contribute to sustainable sales growth. The latest digital marketing solution upgrade intends to provide CLPS’s existing and potential client base across industries with diversified service portfolio.

Mr. Jingwei Sun, General Manager of Tianjin Huanyu Qinshang Network Technology Co., Ltd., a wholly-owned subsidiary of CLPS and head of digital marketing solution, said, “Digital marketing solution is an addition to our competitive landscape as an IT services provider. We have successfully enhanced its features after a series of trial runs, and we are actively promoting it to domestic financial, automotive, and sportswear markets.”

Mr. Henry Li, Chief Operating Officer of CLPS, said, “CLPS has always valued cutting-edge technology, advancement and high value-added solutions. This digital marketing solution for the domestic market will significantly contribute in further widening and diversifying our customized IT solution services, which we have been continuously doing over the years.”

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