Partnerships Cover 85% of Top Global Mobile Applications to Accelerate Scaling SingleTap Capabilities
Digital Turbine, Inc., the #1 mobile platform connecting operators and OEMs with mobile advertisers, announced it is partnering with leading attribution and analytics companies to accelerate the expansion of SingleTap capabilities by leveraging the scale of existing integrations with application providers. Partners including AppsFlyer, Branch, Kochava, and Singular represent approximately 85% of the top global applications market.
Digital Turbine’s SingleTap solution streamlines the app install process by enabling app delivery from any mobile ad in just one tap. SingleTap is currently enabled on more than 150M Android devices globally, including nearly 50% of all Android smartphones in the US SingleTap to date is delivering up to 200% lift in click-to-install conversion rates for advertisers and application providers.
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“As the largest and most robust mobile measurement platform on the globe we are excited to integrate the AppsFlyer platform with Digital Turbine’s SingleTap Installs solution,” said Ben Roodman, Director of Partnerships at AppsFlyer. “We have already seen early success with a number of our application partners and are excited to expand SingleTap across many more apps.”
“Improving the customer experience and more accurate attribution have always been the key values of Branch’s platform,” said Eric Stein, EVP and GM of Partnerships at Branch. “Our app partners can now receive even more value through frictionless app installs powered by Digital Turbine’s SingleTap solution, driving their users from an ad directly to the right page of their app without going through the standard download process. Simply put, the power of SingleTap combined with the power of Branch is driving the world’s best app experiences.”
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“We are extremely excited to work with AppsFlyer, Branch, Kochava, and Singular to deliver a better and simplified end-user experience. SingleTap delivers improved conversions for advertisers and creates new revenue streams for our Operator and OEM partners,” said Bill Stone, CEO of Digital Turbine. “Our vision to expand Single-Tap capabilities for any application a consumer wants to download, on any Android device, anywhere on the planet, is being accelerated through these strategic partnerships.”
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